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Generic Outline for Constructing a
Business Case
Adapted from
Project Manager's MBA
by D.J.Cohen and R.J.Graham |
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Executive Summary
Project Management: 2 Approaches
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Market, customer, and competition
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Cost-benefit analysis
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Sensitivity analysis, risk assessment, and contingencies
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Definitions of success and failure
Description of the Project
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Purpose of the investment
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Key reasons for pursuing the project
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Strategic alignment
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The value proposition
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Project requirements
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Project goal,
milestones, and major deliverables
Market, Customers, and Competition
Cost-Benefit Analysis
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Financial model
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Non-quantitative factors
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Opportunity costs
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Benefits
Sensitivity, Risks, and Contingencies
Definitions of Success and Failure
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Project Management: Business Synergies Approach
Why Business Case Analysis?
Business case development is a step companies
use for project selection. It analyzes how fulfilling the business case for
the project will implement the
corporate strategy
and sustain the competitive advantage of the company.
The business case can further be developed into
the
business plan
with the addition of more details. Your can convert the business case
to action steps and major
milestones in order to develop a plan that will guide your venture
through the entire project lifecycle, including that of the project outcome.
GREAT Model
By: Michael S. Dobson
To make your
project team
function effectively, the first thing you need to know is the GREAT model:
Goals; Results;
Expectations / Performance;
Accountabilities / Abilities;
Timing.
The GREAT model specifies what people must know before they can work
together effectively...
More

5 Factors that
Make a Project Successful
By: Eric Verzuh, the author of
The Fast
Forward MBA in Project Management
To be successful, a project must
have:
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Agreement
among the project stakeholders – the team, customer, and management –
on the goals of the project...
More
7 Phases of a Project
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Wild enthusiasm
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Disillusionment...
More
50 Rules of Project
Management
The project would not have been started if the truth had been
told about the cost and timescale.
The person who says it will take the longest and cost the most
is the only one with a clue how to do the job.
Good project management is not so much knowing what to do and
when, as knowing what excuses to give and when ...
More
10 Key Project Leader Skills
Murphy's Law in Project Management
Firmness of delivery dates is
inversely proportional to the tightness of the schedule....
More
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