According to Michael Porter, there are 5 sources of competitive
advantage, They are:
❶ A
unique competitive position
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❷
Clear tradeoffs and choices
vis-a-vis
competitors
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❸
Activities tailored to the
company's
strategy
❹ A
high degree of
fit across activities (it is the activity system, not the parts,
that ensure
sustainability)
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❺ A
high degree of
operational effectiveness.
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