Corporate Consciousness Strategies
By Dick Conrad, Senior Vice
President, Hewlett Packard2
The following strategies and considerations are offered
for any organization taking on a global citizenship initiative:
Commit. Senior management must be engaged, including the senior
managements of your
suppliers. Expectations should be set and the
program should be put into writing. These activities articulate the
Smart Business Architect
The program and its goals need to be continually reinforced, setting
the context with employees and the supply base. Develop a Web site;
make the program an agenda item that routinely gets discussed and
stays on people's radar screens. It's also important to share and
sell the benefits of the program. Your suppliers should know that
those who commit to your program will enjoy a larger share of the
Communicate and Collaborate.
and active engagement is much more effective than
any policing actions. This communication leads to rapid improvement.
Put Values First
Partnering for Success.
Partnerships occur on several levels, including a) internal
stakeholders (particularly those supplier-facing people), b) supply
chain members, c) industry groups, d) government offices, and e)
Founder of Panasonic
Recognizing our responsibilities as industrialists, we will devote
ourselves to the progress and development of society and the
well-being of people through our business activities, thereby
enhancing the quality of life throughout the world..
Possessing material comforts in no way
Only spiritual wealth can bring
true happiness. If that is correct, should business be concerned
only with the material aspect of life and leave the care of the
human spirit to religion or ethics? I do not think so. Businessmen
too should be able to share in creating a society that is
spiritually rich and materially affluent...
Management by consciousness is a holistic
approach to managing. It starts with managing your 'self' first.
Self-management is an essential step to the new management era...
The Wheel of Life:
Eastern vs. Western View
According to G.P Gupta1, management by consciousness is "an exercise in harmonizing
men, material and methods toward the fulfillment of goals leading to human
development, social benefit and global welfare."
brain stilling when you need to arrive wisely and peacefully to a
rational and enduring decision.
To Panasonic's founder
Konosuke Matsushita his mission of manufacture was to overcome poverty, to
relieve society as a whole from misery, and bring it wealth.
Matsushita, were not meant to enrich only the business
owners, investors, employees or shops, but all the rest of the society as
well. Matsushita never talked narrowly about maximizing shareholder value as
the proper goal of an enterprise. Although he did speak often about
generating wealth, his emphasized the psychological and spiritual aspects of
being – for the good of all people.
“Big idealistic / humanistic goals and
beliefs are not incompatible with success in business. They may even foster
achievement, at least in a rapidly changing context, by supporting those
habits, which encourage growth,” Matsushita said.
Konosuke Matsushita, Panasonic's Founder
10 Management Lessons from
12 Breakthrough Modern
Source: Harvard Economic Review Summary by
The best ideas related to the practice of management. If you
know somebody has used them, don’t try to repeat. Simply consider them,
debate them and let them inspire your own thinking!...
Management and the Self:
New generation style of management – is self-management and
self-coaching. You can’t
change the others and the world around without
changing yourself. So
start with your own
Inspirational Leader: 10 Roles
The spiritual effectiveness of work depends on your inner
attitude. "Whatever you do, do it always carefully. Any work done with care
becomes interesting. Nothing is too small to be neglected, the same care
meets all circumstances. It is better to do it well than to do it quickly,"
writes Sri Aurobindo3
“In absolute silence sleeps an absolute power”, says Shri Aurobindo.
Meditation is the
most powerful mind tool ever developed. Meditation has been
scientifically proven to improve
memory, alertness, and to integrate
left and right brain
functioning. It has been shown to improve physical, mental, and
emotional health. In a word, meditation is an invaluable tool to ensure that
your employees are at their very best - every day...