Synergy Results-based Leadership Steve Jobs (success story) Values-based Leadership





Value Mantra

Value mantra encodes a lot of meaning in a short phrase. Usually, it is a 3-5 word shorthand encapsulation of your customer-focused intent that may include one or two key points of difference in it... More

12 Effective Leadership Roles

❶  Create an inspiring vision, establish shared values, give direction and set stretch goals... More

Think like a Successful Long-term CEO

❷  Know what you stand for
Get clear on the values and beliefs that drive your leadership style and your thinking. How have those factors influenced your behavior as a leader?
... More

6Ws of Corporate Growth

Know WHY
corporate vision, define shared values, and build corporate capabilities... More

Winning Corporate Culture

  • Values-based... More

Corporate Culture

Strategies for Building a Growth Culture

  • Emphasize the future, not the past... More


What is Values-Based Leadership?

"A distinction about popular art and great art is the many (and deeper) levels of meaning to be found in the latter." ~ James O'Toole 

Leadership is not limited just to singular measure of effectiveness it is a multidimensional phenomenon.

Values-based leadership is different from other modes in that it includes all the three factors:

Effectiveness measuring the achievement of the objectives

Morality measuring how change affects concerned parties, and

Time measuring the desirability of any goal over the long term

Values-based leadership is not simply about a Style, how-to, following some recipe, or even mastering "the Vision thing". Instead, it is about ideas and values.

It is about understanding the different and conflicting needs of followers, energizing followers to pursue a goal than they had never thought possible.

"In practical business terms, it is about creating conditions under which all followers can perform independently and effectively toward a single objective," says James O'Toole, the author of Leading Change.

Why Values-Based Leadership?

10 Rules for Building a High-growth Business

Values-based leadership is a must in modern flat organizations characterized by employee empowerment, transparency and easy availability of information.

The Tree of Business Success Download PowerPoint presentation, pdf e-book


Steve Jobs advice quotes

The only thing that works is management by values. Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.

Steve Jobs



Why the Focus on Values?

A vibrant, living set of values provides the basis for forming and regenerating community. Values "can provide a context that facilitates and enables local, independent action. In today's fast pace, effective self-management and opportunism create a competitive advantage."5

Inspiring Culture: 5 Elements  Download PowerPoint presentation, pdf e-book

Case Studies General Electric (GE)



Nowhere GE shared values take on importance greater importance than on a small, wallet-size card that GE employees now carry with them.

GE's values are so important to the company, that Jack Welch had them inscribed and distributed to all GE employees, at every level of the company.

But before the cards were furnished to the staff, GE had come to consensus on which core values it wanted to cultivate in its employees. Many hours were spent at GE's Leadership Institute and elsewhere deciding on exactly what those values should be. "It became a badge of honor not only to carry the card but also to uphold the values."4

As Jack Welch notes: "There isn't a human being in GE that wouldn't have the Values Guide with them. In their wallet, in their purse. It means everything and we live it. And we remove people who don't have those values, even when they post great results."... More


 Discover much more in the


Leader's Ideas...

Leader's Beliefs and Attitudes...

Emotional Task of the Leader...

Inspiring People...

Building Trust...

Leader as Servant...

Leading by Example...

Inclusive Leadership...

Superleadership Leading Others to Lead Themselves...

Employee Self-Leadership the Key to Success in the New Economy...

Transformational Leadership...

Strategic Leadership Lessons...

Creating and Leading an Adaptive Organization...

 Case in Point  GE Leadership Effectiveness Survey...

 Case in Point  Hewlett-Packard (HP)...

 Case in Point  Disney...







  1. "Leading Change", James O'Toole

  2. "The Centerless Corporation", Bruce Pasternack and Albert J. Viscio

  3. "The Leadership Crash Course", Paul Taffinder

  4. "Jack Welch and the GE Way", Robert Slater

  5. Relentless Growth, Christopher Meyer

  6. The 4 Es and 6 Rules for Leadership, Jack Welch

  7. How To Lead Creative People, Max DePree

  8. Inspirational Quotes from Great Corporate Leaders