Nike create a
winning culture through visual
representations of their values: competitiveness,
At Intel, every new employee participates in
seven seminars during the first year of employment that cover the company's
values, culture, and business, and spell out the employee behaviors that go
along with living the Intel values.
Inspiring Culture: 5 Elements
Nurturing and promulgation of "wholesome
Fanatical attention to consistency and
Preservation and control of the
General Electric (GE)
the legendary former CEO of
GE, believed that the
only way to lead is to talk about company's values, not numbers.
25 Lessons from Jack Welch
Put Values First
Welch said, "Numbers aren't the vision; numbers
are products. We always say that if you had three
measurements to live by, they'd be
customer satisfaction, and
cash flow. If you've got cash in the till at the end, the rest is all
going to work, because if you've got high customer satisfaction, you're
going to get a share.
If you've got high employee satisfaction, you're going to get productivity.
And if you've got cash, you know it's all working."...
Narayana Mutrhy, founder of
stressed the importance of shared values in
building a great company. According to him, a great company practices an enduring value system, and follows the finest
system of corporate governance...
Burson-Marsteller, a world's largest public
relations agency, created a company called "SynerGenics" that not only
helps a company define its
corporate culture but rolls up its sleeves with the company's executives to help
them implement an "employee involvement" program. Geoffrey Nightingale,
creator of B-M's highly successful Creative Services Department, looked into
how to make a company "values-driven."
Working with a psychologist/management expert, Nightingale researched the
question for two years. He concluded that employees of a values-driven
company understand the
company's vision and values clearly and feel a "market affiliation." The result is
a company where all employees feel "a sense of wholeness." The employees
feel that they own the company...
Silicon Graphics (SGI) has a set of values, for
which it annually gives "The Spirit of SGI" awards. Winning employees are
nominated and selected by their peers as capturing and promulgating the
essence and spirit of SGI values. The prizes include trips to resort
locations such as Hawaii.
The logo of the
University incorporates four main colors: Dark Blue, Purple, Yellow and
White that symbolyse the core
Originally put in writing in 1989 by David
Packard, HP values are the centerpiece of the Hewlett-Packard Way.
Hewlett-Packard's stated values are not uniquely different from most major
companies. What makes the H-P Way unique, though, is the seriousness with
which values are treated as a management tool. They are not spread by
sloganeering, but serve as criteria for daily decision-making and
The HP values are as follows:
We approach each situation with the belief
that people want to do a good job and will do so, given the proper tools
and support. We attract highly capable, diverse, and innovative people
and recognize their efforts and contribution to the company...
From the Robert Shapiro's, Monsanto CEO,
perspective, the company has three important core values:
To be an organization that is fanatically dedicated to customers, to
anticipating customers' needs in a changing marketplace, always attacking
the status quo by doing something superior to what's out there today.
Openness to newness and diversity: In a world that's changing,
you don't want an attitude that says, "I don't like change much, how do we
stop it?" When something new comes along, you want to react by saying, "How
do we make use of it? How do we get out ahead of it?" We need to have people
who recognize that success and survival are based on
not on hanging on to the past. That are linked as a matter of psychological
habit to acceptance of
diversity. Hanging on to the status quo as a mind-set is a real
impediment in many companies.
Environmental responsibility: Monsanto people developed a
special commitment to environmental protection, to
sustainability. They have had to deal with environmental issues because
of the nature of the business they historically were in.
Steelcase Inc., a Fortune 500 company, helps
individuals and organizations around the world to work more effectively by
providing knowledge, products and services that enable customers and their
consultants to create work environments that harmoniously integrate
architecture, furniture and technology.
Steelcase was founded in 1912 by people with a
strong commitment to integrity and doing the right thing for their
employees, customers, business partners, associates and neighbors.
Their principles became the foundation of the
company, passed on from decade to decade. Steelcase write in their Core
Living our core values is essential to our
identity, reputation and success today, just as it was in the past. At