Shared Values

Values-based Leadership


Value Mantra

Differentiate Yourself and Your Product In the Mind of Your Prospect

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Value Innovation


What Is a Value Mantra

Value mantra encodes a lot of meaning in a short phrase. Usually, it is a 3-5 word shorthand encapsulation of your customer-focused intent that may include one or two key points of difference in it.

Value Mantra as a Part of the Corporate Culture Download PowerPoint presentation, pdf e-book

Corporate culture has many components, with what a company and its employees value being one of the most important. Both top managers and employees are expected to live these values. Employees expect the company to live these values, as well.

In contrast to most more elaborated and formal mission statements, simple value mantras have higher utility and often become a daily part of company life. They help leaders establish guidelines, make decisions, hire people, and judge activities or behaviors.

Value Mantra as a Communication Tool

Your value mantra is a powerful communication and positioning tool. It helps both your employees and customers to understand what your company stands for.

How To Create a Great Value Mantra

Your value mantra must be a deeply resonant piece of your company's DNA and a core guiding principle for making strategic decisions and keeping your ship on course.

Case Studies Examples of Value Mantras


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