Enriched executive summary of

The 22 Immutable Laws of Marketing

Al Ries and Jack Trout

Marketing: The Law of Perception

Marketing is a Battle of Perceptions

Business e-Coach   Success 360   Emfographics

 Vadim Kotelnikov, founder of 1000ventures - personal logo   Kore 10 Tips   One World, One Way, icon, logo 


 Marketing is not a battle of products, it's a battle of perceptions;
and sometimes it's better to be first in the mind than to be first in the marketplace.


 The Law of:







Marketing is a battle of perceptions, not products, and so the mind takes preference over the marketplace. All truth is relative people believe what they want to believe. What people perceive to be true that is the truth.

4 NLP Perceptual Positions

The task of marketers is to establish or change consumer perceptions, because if they don't they will not win the battle.

Great ideas or products are one thing; getting them into the minds of others is another. And once a mind is made up, then it is difficult to change it. Once perceptions are established, people's minds don't change fast.

The reason why there are winners in markets is not because of product superiority products, services, technologies and processes can be copied by your competitors. Attributes don't make winners, perceptions do. It's what people think that counts, not what researchers say. Study how perceptions are formed in the mind and focus your marketing Download PowerPoint presentation, pdf e-book programs on them. Positioning of your brand is important.  >>>