22 Immutable Laws of Marketing


Marketing is a Battle of Perceptions


Al Ries

Jack Trout



Marketing is not a battle of products, it's a battle of perceptions; and sometimes it's better to be first in the mind than to be first in the marketplace.

6 Blind Men and an Elephant

4 NLP Perceptual Positions


David Lee Roth quotes

An ounce of image is worth a pound of performance.

David Lee Roth



Vadim Koelnikov personal logo

for Trainers

Customer Success 360






Marketing is a battle of perceptions, not products, and so the mind takes preference over the marketplace. All truth is relative people believe what they want to believe. What people perceive to be true that is the truth.

The task of marketers is to establish or change consumer perceptions, because if they don't they will not win the battle.

Great ideas or products are one thing; getting them into the minds of others is another. And once a mind is made up, then it is difficult to change it. Once perceptions are established, people's minds don't change fast.


Market Leadership

Customer Focus


Be a Helper

Customer Service as a Differentiator

Customer Loyalty

Innompic Peace Prize Positioned





Differentiation Strategy

The reason why there are winners in markets is not because of product superiority products, services, technologies and processes can be copied by your competitors.

  Innompic Games Differentiated

Attributes don't make winners, perceptions do. It's what people think that counts, not what researchers say.

Study how perceptions are formed in the mind and focus your marketing programs on them. Positioning of your brand is important.  >>>

  World's #1 Peace Prize  >>  Positioned







Competitive Differentiation



Brand Positioning




Vadim Koelnikov personal logo

for Trainers

Customer Success 360