constantly search for new ideas and
make constant browsing of journals, books, newspapers,
other sources your
habit and an integral part of your
Play a Film Director: break the
world down into scenes and become expert at watching people,
especially enthusiasts, perform even the smallest tasks. Taking on
perspective of a film director and watching events outside your
normal sphere can heighten your
Hold an Open House periodically to
spread the best disciplines of your company far and wide. Keep it
casual. Encourage comments and ideas. Combine it with some food to
get people talking.
diversity is very important – you need individuals who celebrate
different viewpoints. They will make you more conscious of critical
constituencies and considerations in every new
Hire Outsiders: fresh blood
invigorates a company and introduces new ideas. Hire a
diverse group of individuals and people just slightly
center, and you'll be pleasantly surprised.
Change Hats: when you start a
project, work up compelling characters to represent some possible
users of your new products or services. Sketch them, give them
names, families and background stories.
benefit from little drills, processes and
knowledge you pick up from
other businesses; don't focus too much on
your competition – spend
as much time learn from noncompetitive industries as well.
to many problems are often just nearby – waiting for you
to find them.