Systemic Innovation:

Creativity Management

Intellectual Cross-Pollination

Modern Technology of Idea, Knowledge and Innovation Management

Vadim Kotelnikov personal logo Vadim Kotelnikov

Founder, Ten3 Business e-Coach Inspiration and Innovation Unlimited!

"Cross-pollination approach is a kind of alchemy of innovation." ~ Tom Kelley


The Tao of Cross-Pollination

  1. YIN (passive, accepting side). Inviting inspiration, effective listening; learning about new processes, methods, and technologies.

  2. YANG (active, aggressive side). Inspiring others, searching for synergies; helping each other analyze and interpret data; making time or creating a place for new ideas


The Jazz of Innovation

11 Practice Tips

  • Cross-pollinate. Incorporate a wide range of styles, skills, and perspectives to inspire and develop winning innovative solutions. Encourage comments and ideas. Inspire advocates and critics. Invite outsiders experts, customers, suppliers, partners. Change hats to generate and evaluate ideas... More

9 Signs of a Losing Organization

25 Lessons from Jack Welch

Get Good Ideas from Everywhere

  • Share what you know with others to get what they know.

  • Encourage an exchange of ideas at virtually every level of your organization.

  • Encourage a free flow of ideas not only among your businesses but also between your company and other businesses as well.

Jack Welch's Achievements and Success Rules

25 Lessons from Jack Welch


How To Make Cross-Pollination an Integral Part of Your Workplace

Seven Planting Tips1

  1. Browse, constantly search for new ideas and inspiration: make constant browsing of journals, books, newspapers, Internet and other sources your habit and an integral part of your corporate culture... More


The Jazz of Innovation

Systemic Innovation

Cross-Pollination 7 Planting Tips

Your Cross-Functional Expertise

Managing Innovation by Cross-functional Teams

The Jazz of Innovation

Creative Chaos Environment

The Fun Factor

Knowledge Management

Idea Management

Managing by Wandering Around (MBWA)

Creativity Management

Challenging Assumptions


Creative Problem Solving (CPS)

Case Studies

IDEO - a World Leading Product Design Company (USA)

DEGAP Tool: Thinking in Three Dimensions (EU)

Inspiring Innovative Solutions

In the new economy driven by systemic Innovation, new ideas arise from cross-pollination complex interactions between many individuals, organizations and environmental factors. Winning innovative solutions are inspired and developed in the process of cross-pollination of ideas, rather than narrowly focused search.

Balanced Organization: 5 Basic Elements

Wood (Corporate Capabilities):

Cross-pollinate within Your Organization

To face today's complex challenges, you need to incorporate a wide range of styles, skills, and perspectives, and build knowledge communities. In the new era of systemic innovation, it is more important for an organization to be cross-functionally excellent than functionally excellent. Firms which are successful in realizing the full returns from their technologies and innovations are able to match their technological developments with complementary expertise in other areas of their business, such as manufacturing, distribution, human resources, marketing, and customer relationships. To lead these expertise development efforts, cross-functional teams, either formal or informal, need to be formed. These teams can also find new businesses in white spaces between existing business units... More

Managing Creativity In Your Business Environment

Creative thinking is an intense social activity. You need a stimulus and information input of other people's minds to be a great creative thinker... More

Cross-pollinate with People Outside Your Organization

Sharing ideas and observations with an outside board of directors, consultants, lawyers, accountants, bankers, and peers will help you to build your cross-functional excellence, to broad your perspective in a complex environment, and keep solutions on-target. Exchange of ideas among peers, e.g. within networking groups, such as executives organizations, is not only useful within an industry; it is also a means of learning about best practices in related industries.

Sharing company information once protected as proprietary has become a common practice in strategic alliances, partnerships, joint ventures and other linkages that may involve even your competitors. Today, it is difficult for one business to have all answers, but when you network and link with multiple companies to bring total solution to your customers, you become a much more valuable supplier... More

 Case in Point  Nokia

Nokia has an informal rule that no one should eat lunch at their desk or go out for lunch. People are encouraged to eat in the subsidized cafeterias and to mix with people from outside their department. They have found that the informal meetings across departments are beneficial in sharing ideas and understanding.

 Case in Point  GE

GE Work-Out "Town Meetings" gave the corporation access to an unlimited resource of imagination and energy of its talented employees. "Nobody wears a tie at our quarterly two-days meetings," says Jack Welch." We take a coffee breaks for almost an hour sometimes so people can swap ideas. We bring in an outside speaker to every meeting the heads of Wal-Mart, Pepsi-Cola, and Compaq. We have dinner together and drinks after eating. We run this place like a family grocery store."2... More

 Case in Point  Oticon

An impromptu setting can help spark cross-pollination of ideas and team chemistry. "When the Danish hearing-aid company Oticon discovered that spontaneous interactions between employees located on different floors were taking place on stairwells, the firm wisely broadened the stairs to encourage the multidisciplinary interchange."1

 Case in Point  Apple

When asked "How you systematize innovation?" " Steve Jobs, Founder of Apple, answered, "The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.

"But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem. It's ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea."... More

10 Commandments of Innovation

Synergize. Cross-pollinate ideas, leverage diversity, create synergies... More




  1. The Art of Innovation, Tom Kelley

  2. Jack Welch quoted in Nikkei Business, February 21, 1994

  3. The Seed of Apple's Innovation, Interview with Steve Jobs, Business Week