|
Intellectual Cross-Pollination Cross-pollination of Ideas – Modern Technology of Idea, Knowledge and Innovation Management |
|
By Vadim Kotelnikov, Founder, Ten3 BUSINESS e-COACH, 1000ventures.com
|
"Cross-pollination approach is a kind of alchemy of innovation." – Tom Kelley |
|
Inspiring Innovative Solutions
Steve Jobs' 12 Rules of Success
10 Roles of an Inspirational Leader
To face today's complex challenges, you need to incorporate a wide range of styles, skills, and perspectives and build knowledge communities. In the new era of systemic innovation, it is more important for an organization to be cross-functionally excellent than functionally excellent. Firms which are successful in realizing the full returns from their technologies and innovations are able to match their technological developments with complementary expertise in other areas of their business, such as manufacturing, distribution, human resources, marketing, and customer relationships. To lead these expertise development efforts, cross-functional teams, either formal or informal, need to be formed. These teams can also find new businesses in white spaces between existing business units. Cross-pollinate with People Outside Your Organization
Sharing ideas and
observations with an outside board of directors, consultants,
lawyers,
accountants,
Sharing company information once protected as proprietary has become a common practice – in strategic alliances, partnerships, joint ventures and other linkages that may involve even your competitors. Today, it is difficult for one business to have all answers, but when you network and link with multiple companies to bring total solution to your customers, you become a much more valuable supplier... More Case in Point GE General Electric (GE) Work-Out "Town Meetings" gave the corporation access to an unlimited resource of imagination and energy of its talented employees. "Nobody wears a tie at our quarterly two-days meetings," says Jack Welch." We take a coffee breaks for almost an hour sometimes so people can swap ideas. We bring in an outside speaker to every meeting – the heads of Wal-Mart, Pepsi-Cola, and Compaq. We have dinner together and drinks after eating. We run this place like a family grocery store."2 Case in Point Oticon, Denmark An impromptu setting can help spark cross-pollination of ideas and team chemistry. "When the Danish hearing-aid company Oticon discovered that spontaneous interactions between employees located on different floors were taking place on stairwells, the firm wisely broadened the stairs to encourage the multidisciplinary interchange."1
How To Make Cross-Pollination an Integral Part of Your Workplace... Managing Creativity... Cross-functional Teams... Managing Innovation by Cross-functional Teams Letting the Best Idea Win... Case in Point IDEO... Case in Point Silicon Valley Firms... Case in Point Microsoft... Case in Point GE... s Case in Point British Petroleum...
|
|||||||||||||||||
|
References:
|
|
