Why New Products Underperform 10 Typical Problems and Winning Solutions     Know your internal and external enemies of innovation and prepare to win the war VadiK Inventor Author Founder   Why do so many new products fail? Actually, the very meaning of new product development (NPD) has dramatically changed. Many large companies face the following new product performance problems.     Innovation Project ①  Insufficient attitude motivation due to lack of an inspiring product vision ②  Insufficient preparedness to win the war against diverse enemies of a new product development project ③  Shackles of the current business model and attitudes ④  Unclear assignment of ultimate new product responsibility ⑤  Unclear career path for commercial development / new product personnel Innovation System ①  Lack of a well defined corporate and/or divisional new product strategy ②  Concerns regarding management's real commitment to new products ③  Insufficient incentives to encourage risk taking ④  Weak of missing links in the innovation support structures ⑤  Lack of formalized strategic management, screening and measurement criteria       New Product Development (NPD) Ways to overcome barriers to success     I lead and coach by example. I create Blue Oceans and new trends that change the World, and I help others grow as world changers. VadiK Inventor Author Founder If you create something unseen before, prepare to address challenges unmet earlier ~ Vadim Kotelnikov       Use the 4-How Process Imagine the ideal customer experience (CX) and strive to create it. "You’ve got to start with the customer experience and work backward for the design and the technology," advised Steve Jobs.       Keep in mind that disruptive success is 99% failure. Jump in and learn as you go. Ask learning SWOT questions after every major experiment, adapt, and proceed wiser. With the mindset of 'failing forward' you can turn every failure into a stepping stone for success in the future.       Learn from the failures of other innovators to avoid making stupid mistakes. Learn from successful NPD companies, adapt what is useful, add the best appropriate practices to your own NPD process and forge your own path.   By teaching from my own creative experience, I invite you not to get to know my fruitful past, but to create your own amazing future. VadiK Inventor Author Founder Slides   Innovation Process A-Z/ 360   Notes