The Jazz of Innovation
Innovation Process: Diversion and Conversion of Ideas
The process of innovation is a
of search and selection, exploration and synthesis, cycles of divergent
thinking followed by convergence.
Apple’s “10 to 3 to 1″ Design Process
Apple’s strategy for innovation demands that
design ideas to be generated in multitudes. They are all run through a
selection mechanism that kills off the weak and only lets the strongest
ideas rise to the top.
Apple innovators design without restriction 10
mockups of any new feature. Later they whittle that number to three,
spend some time on those three and then finally end up with one strong
solution that integrates the best ideas generated along the way...