Focusing on problem vs. Focusing on solution

 

 

 

   

Problem Addressed

When Russia and USA began the launch of astronauts into space, they found out that the pens wouldn't work at zero gravity (Ink won't flow down to the writing surface).

 

 

 

 

American-style Approach

In order to solve this problem, NASA hired Andersen Consulting. It took them one decade and $12 million. They developed a pen that worked at zero gravity, upside down, underwater, in practically any surface including crystal and in a temperature range from below freezing to over 300 degrees C.

 

 

 

Russian-style Approach

Russian astronauts used a pencil.

 

Breakthrough Thinker

 

 

   

Take Away

Look at the problem from different angles!

 

 

 

 

 

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Edward de Bono creativity advices quotes

You cannot look in a new direction
 by looking harder in the same direction.
>>>

Edward de Bono

 

   

Focus on desired results not on problems!


If you focus on what you don't have, you put yourself in a box where have nothing and cannot look wider. You keep inventing a solution with your self-imposed blinders on.


If you focus on what you have, you have a lot of opportunities to think outside the box and come out with a simple solution. You adopt an open-minded attitude, explore various possibilities, and can even make accidental discoveries.