Edward de Bono creativity advices quotes

Edward de Bono (1933-2021) is a Maltese inventor, the author of Lateral Thinking and Six Thinking Hats concepts.



Lateral thinking is concerned with breaking out of the concept prisons of old ideas.


Lateral Thinking vs. Vertical Thinking



Edward de Bono creativity advices quotes

Creativity involves breaking out of established patterns in order to look at things in a different way.

Edward de Bono



You cannot look in a new direction by looking harder in the same direction.


Six Thinking Hats





We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.


3 Levels of Creativity

3 Pillars of Creativity




Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.


Creative Achiever


Life Design

Uncreative Person





One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.



Serendipity as a Competitive Advantage

Serendipity Contest




Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.

The need to be right all the time is the biggest bar to new ideas.