Creativity:

Creative Problem Solving (CPS)

10 Locks Which Limit Creative Thinking

The Key Things To Keep in Mind

By: Roger von Oech

Author of A Whack on the Side of the Head

 

 

10 Locks

Roger von Oech Quotes

1

The Right Answer

It's easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out-of-date.

2

That's Not Logical

If you make an error, use it as a stepping stone to a new idea you might not have otherwise discovered.

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3

Follow the Rules

Everyone has a 'risk muscle.' You keep it in shape by trying new things. If you don't, it atrophies. Make a point of using it at least once a day.

4

Be Practical

You don't execute your ideas, they die.

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5

Play Is Frivolous

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6

That's Not My Area

It's important for the explorer to be willing to be led astray.

 

 

7

Avoid Ambiguity

Take advantage of the ambiguity in the world. Look at something and think what else it might be.

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8

Don't Be Foolish

Most people think of success and failure as opposites, but they both are products of the same process.

9

To Err Is Wrong

Remember the two benefits of failure. First, if you do fail, you learn what doesn't work; and second, the failure gives you the opportunity to try a new approach.

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10

I'm Not Creative

Either you let your life slip away by not doing the things you want to do, or you get up and do them.