Creative Problem Solving (CPS)

10 Locks Which Limit Creative Thinking

The Key Things To Keep in Mind

By: Roger von Oech, Author of A Whack on the Side of the Head



10 Locks

Roger von Oech Quotes


The Right Answer

It's easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out-of-date.  >>>

Creative Dissatisfaction


That's Not Logical

If you make an error, use it as a stepping stone to a new idea you might not have otherwise discovered.

Feedback Your Elevator To Success


Follow the Rules

Everyone has a 'risk muscle.' You keep it in shape by trying new things. If you don't, it atrophies. Make a point of using it at least once a day.

4 WHYs of True Success


Be Practical

You don't execute your ideas, they die.

Entrepreneurial Creativity: 4 Keys


Play Is Frivolous

Necessity may be the mother of invention, but play is certainly the father. >>>

2 Catalysts of Creativity


That's Not My Area

It's important for the explorer to be willing to be led astray.

Make a Difference!




Avoid Ambiguity

Take advantage of the ambiguity in the world. Look at something and think what else it might be.



Don't Be Foolish

Most people think of success and failure as opposites, but they both are products of the same process.

6 Mindsets of a Great Achiever


To Err Is Wrong

Remember the two benefits of failure. First, if you do fail, you learn what doesn't work; and second, the failure gives you the opportunity to try a new approach.

The Virtuous Circle of Experimentation


I'm Not Creative

Either you let your life slip away by not doing the things you want to do, or you get up and do them.

3 Levels of Your Creativity