In one of their
experiments K&T found that if a person purchases theater tickets at say,
$100 and accidentally loses them, he will NOT buy new tickets. But if that
person lost $100 he would still go and buy the theater tickets on the same
day. The explanation is that
after purchasing the tickets, the money already "belongs" to the theater
budget. When lost, new tickets are not purchased because the "theater
budget" has been spent. When losing $100, the
money had not yet been "assigned" to a certain budget category, so the
theater budget is still available.
we also use a categorization system to help us deal with the vast amount of
data involved. For example, we make an almost automatic distinction between
what's relevant to the problem and what's not.
The problem is that some
information may not seem relevant to the PROBLEM, but may be highly relevant
to the SOLUTION.