Vadim Kotelnikov advice quotes

Looking deeper for a solution is intelligence; looking wider is creativity; looking higher is enlightenment.

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo    Business e-Coach    Innompic Games icon

 

 

 

 

 

 

Edward de Bono creativity advices quotes

You cannot look in a new direction
 by looking harder in the same direction.
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Edward de Bono

 

   

Example Problem Solving: American vs. Russian Approach

 

 

 

 

   

 

Lateral thinking is about restructuring questions or problems,  challenging assumptions and generation of new ideas.

   

 

 

Edward de Bono creativity advices quotes

Lateral thinking is concerned with
breaking out of the concept prisons of old ideas.  >>>

Edward de Bono

 

 

Lateral Thinking vs. Vertical Thinking

Lateral thinking is not a substitute for vertical thinking. Both are required they are complementary: lateral thinking is generative, vertical thinking is selective. For instance, during brainstorming meetings, you encourage lateral thinking during the first session to generate as much creative solutions as possible, and vertical thinking during the second session to select the feasible ideas.

In traditional vertical type of thinking (logic or mathematic), you move forward by sequential steps each of which must be justified. You select out only what is relevant. You must be right at each stage in order to achieve a correct solution.

In lateral thinking, you may deliberately seek out irrelevant information you use information not for its own sake but for its effect. You may have to be wrong at some stage in order to achieve an innovative and correct solution.

Loose-Tight Leadership

  

 

 

Vertical Thinking

Lateral Thinking

Chooses

Changes

Looks for what is right

Looks for what is different

One thing must follow directly from another

Makes deliberate jumps

Concentrates on relevance

Welcomes chance intrusions

Moves in the most likely directions

Explores the least likely directions

 

     

 

Edward de Bono creativity advices quotes

You cannot look in a new direction
 by looking harder in the same direction.
>>>

Edward de Bono

 

  

 

 

Understanding Right / Left Brain Functions

The right brain controls your creative, spatial concepts.

The left brain controls your logical... More

   

 

Case Studies Encouragement of Lateral Thinking at GE Work-Out