CPS: The Key Things to
Keep in Mind
Convergent Phase (C phase)
The goal of the Divergent phase is to
generate as many ideas as possible.
The rules are: NO judgment or evaluation during the D phase.
Go wild and
wacky. Try to generate as many ideas as possible,
even if they are wild and thoroughly impractical, and especially if
The goal of the C phase is to very
systematically narrow down your options
to just one. Your mindset is just the opposite of what
you employed during the D phase.
right question or problem is at least as important as developing
solutions or ideas. The right or perfect answer to the wrong
question is why a lot of excellent systems and products fail in the
Well formulated problems are of the form:
In what ways might I / we solve /
benefit from this problem?
Problems are worded in an
Actionable form because your goal is to FIND A WAY OUT. It
does not help to formulate problems as: "Gee, this thing
sucks big time". There is no way one can move forward with
such a problem statement.
Even the most wackiest of ideas can be
turned into a practical one if you search
for the essence
of that idea.
Make sure that you have a
plan at the end.
Solve People Problems