Problem Solving




Roger von Oech


By: the author of
A Whack on the Side of the Head: How You Can Be More Creative



Creative Problem Solving (CPS) Searching for Opportunities Ten3 Business e-Coach: why, what, and how Fact finding Problem finding Idea Finding Solution finding Acceptance finding 10 Mental Locks Creative Problem Solving: 6-Phase Process

It's important for the explorer
to be willing to be led astray.


CPS: The Key Things to Keep in Mind


  • The Creative Problem Solving (CPS) process has Six Steps.

  • Each phase has two phases a Divergent Phase (D phase) and a Convergent Phase (C phase)

  • The goal of the Divergent phase is to generate as many ideas as possible.  The rules are: NO judgment or evaluation during the D phase.  Go wild and wacky.  Try to generate as many ideas as possible, even if they are wild and thoroughly impractical, and especially if they are.  >>>



  • The Creative Problem Solving (CPS) process has Six Steps.

  • Formulating the right question or problem is at least as important as developing solutions or ideas.  The right or perfect answer to the wrong question is why a lot of excellent systems and products fail in the marketplace.  Well formulated problems are of the form:

    • In what ways might I / we solve / benefit from this problem?

    • Problems are worded in an Actionable form because your goal is to FIND A WAY OUT.  It does not help to formulate problems as:  "Gee, this thing sucks big time".  There is no way one can move forward with such a problem statement.

  • Even the most wackiest of ideas can be turned into a practical one if you search for the essence of that idea.

  • Make sure that you have a clear action plan at the end.




Vadim Kotelnikov advice quotes

Don't talk about a problem; talk about opportunities.

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo    Business e-Coach    Innompic Games icon

Edward de Bono creativity advices quotes

Creativity involves breaking out of established patterns in order to look at things in a different way >>>

Edward de Bono