Customer Care

Customer Relationship Management (CRM)
Vadim Kotelnikov advice quotes

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo      Business e-Coach      Innompic Games icon



Modern Customer-based Relationship Approach

In today's customer-driven economy, corporations must move from product-based campaign marketing to a customer-based relationship approach.


CRM Benefits  

Customer relationship management is the management of  the customer value journey customer experience, and customer communication over a relationship continuum. It includes relationship strategy and multi-channel relationship programs that produce both business value and customer experiences on a scale not seen in traditional marketing and customer retention strategies.







What is CRM?

Management of Customer Communication Over a Relationship Continuum

Customer Relationship Management (CRM) is an approach that can assist organizations to serve their customers better. CRM helps to identify valuable customers, assess their needs, and provide more personalized service. It also streamlines the handling of enquiries and requests, resulting in higher operational efficiency and more rapid responses to customers.

CRM software provides highly automated tools to generate and track sales leads, the performance of individual products or sales professionals and the results of sales campaigns on a wide range of parameters.


Vadim Kotelnikov advice quotes

 Your long-term loving customer relationships will produce an endless chain of great rewards for both your soul and revenue streams.

Vadim Kotelnikov>

Vadim Kotelnikov, founder of 1000ventures - personal logo   Business e-Coach   Innompic Games icon




CRM Benefits

Retaining customers is usually much more profitable than acquiring new ones. An effective CRM program results in higher customer satisfaction, greater revenue growth, increased ROI, and stronger competitive advantage.

Further, CRM enables organizations to increase teamwork, reduce workloads, and significantly improve effectiveness and performance... More


Vadim Kotelnikov advice quotes

If you want to be successful, start with establishing the culture of love for customers. The rest will follow.  >>>

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo    Business e-Coach    Innompic Games icon




Konosuke Matsushita advice quotes

After-sales service is extremely important; it is through such service that you get permanent customers >>>

Konosuke Matsushita


Michael Dell advice

It's our goal to know our customers' needs as well as or better than they do.

Michael Dell

Dell Inc.

Jeff Bezos story lessons quotes

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.

Jeff Bezos




Three CRM Disciplines

Brand Management   ② Customer Loyalty Analysis   ③ Customer Value Analysis


CRM Implementation

CRM implementation is not just a software package installation. Building better and deeper customer relationships requires love for customers, new enterprise-wide business process management approaches, new analytics, and new integration of systems (as well as new strategies and tactics) to enable employees to work smarter and harder to capture customer information and gain customer insight... More