Vadim Kotelnikov  

Customer Relationship Management (CRM)








Modern Customer-based Relationship Approach

In today's customer-driven economy, corporations must move from product-based campaign marketing to a customer-based relationship approach.

Customer relationship management is the management of  the customer value journey customer experience, and customer communication over a relationship continuum.


3 Dimensions of CRM

Holistic Approach to Customer Relationships

Loving Customer Relationships 

Customer Service as Differentiator




Konosuke Matsushita advice quotes

After-sales service is extremely important; it is through such service that you get permanent customers.

Konosuke Matsushita



CRM includes relationship strategy and multi-channel relationship programs that produce both business value and customer experiences on a scale not seen in traditional marketing and customer retention strategies.


Customer Experience Management (CXM)

Ask Learning SWOT Questions



Jeff Bezos story lessons quotes

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.

Jeff Bezos




Management of Customer Communication
Over a Relationship Continuum






Customer Relationship Management (CRM) is an approach that can assist organizations to serve their customers better.



Customer Care



Michael Dell advice

It's our goal to know our customers' needs as well as or better than they do.

Michael Dell


CRM Benefits  

CRM helps to identify valuable customers, assess their needs, and provide more personalized service. It also streamlines the handling of enquiries and requests, resulting in higher operational efficiency and more rapid responses to customers.



Jack Ma quotes

I'm not a tech guy. I'm looking at the technology with the eyes of my customers, normal people's eyes.

Jack Ma



CRM software provides highly automated tools to generate and track sales leads, the performance of individual products or sales professionals and the results of sales campaigns on a wide range of parameters.

Three CRM Disciplines

Brand Management

② Customer Loyalty Analysis

③ Customer Value Analysis



Vadim Kotelnikov

 Your long-term loving customer relationships will produce an endless chain of great rewards for both your soul and revenue streams.

Vadim Kotelnikov, founder of 1000ventures - personal logo Vadim

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon



CRM Benefits

Retaining customers is usually much more profitable than acquiring new ones. An effective CRM program results in higher customer satisfaction, greater revenue growth, increased ROI, and stronger competitive advantage. Further, CRM enables organizations to increase teamwork, reduce workloads, and significantly improve effectiveness and performance... More


CRM Implementation

10 Tips

IT-powered Value Chain

IT-Business Alignment




Vadim Kotelnikov

If you want to be successful, start with establishing the culture of love for customers. The rest will follow.

Vadim Kotelnikov, founder of 1000ventures - personal logo Vadim

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon



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Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

Steve Jobs



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