Sealing Devices Inc., a
Lancaster, N.Y.-based manufacturer, failed in two efforts to implement CRM
systems before succeeding on its third try, said CIO Patrick Harris. The two
failures were primarily the result of a lack of integration with other
applications. The failed CRM systems
required much redundant input of data, which led to mistakes.
The third CRM system
allowed users to enter data once for all systems and delivered a remarkable ROI.