Brand Attributes represent the essence
of the brand and portray a company's brand characteristics;
Brand Appeal is the power of attract,
please, stimulate and interest both prospects and repeat customers;
Brand Equity refers to the
customers’ subjective appraisal of the brand.
Customer Loyalty Analysis
Retention Equity refers to the firm
building relationships with customers
and encouraging repeat-purchasing.
Customer Value Analysis
Value Equity refers to the
perception of value and quality.