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Email Marketing 101:
A Simple Guide for Beginners

 

Customer

Marketing

e-Mail Marketing

     

 Email Marketing 101: A Simple Guide for Beginners

 

By 2021, the total number of business and consumer emails sent and received daily will reach 319.6 billion. Email marketing is an effective way to communicate with customers, keep them updated, and boost conversions.

If you're unfamiliar with email marketing, that's okay!

Keep reading to learn everything you need to know about email marketing. With this email marketing 101, you can develop your own strategy. Then, you can reach customers and build your business, one email at a time.

Get started with this guide!

What Is Email Marketing?

First, let's discuss email marketing defined. Email marketing is a strategy that uses emails to nurture leads before converting them into customers.

The process usually starts on your website, where visitors can subscribe to your email list. Sometimes, it helps to use an incentive, or lead magnet. Lead magnets can include free ebooks, coupons, or other offers.

Using a strong call-to-action (CTA), you can convince readers to provide their email address in exchange for your incentive.

Then, you can use your emails to keep readers up-to-date about offers, products, services, and more. Thes emails can help people become more familiar with your brand and business.

The Benefit

There are many benefits to using email marketing as a part of your digital marketing strategy.

For example, 85% of US retailers say email marketing is one of the most effective customer acquisition tactics. Email marketing can also help you increase conversions and retain customers long-term.

Increasing customer retention will help you save money in the future.

Email marketing is also a cost-effective marketing option. Instead of wasting money on billboards and flyers, you can choose a strategy with a higher conversion rate.

The rest of this email marketing 101 guide will help you begin your first campaign.

How to Get Started

Part of this email marketing 101 is to help you get started with your email marketing campaign. You'll need:

A method for building your email list

An email marketing service

To build your email list, make sure you have a lead capture form on your website. Then, consider what incentive you can use to attract subscribers. For example, you can offer readers a coupon off their first purchase.

Once you build a list, make sure to segment your audience. Segmentation will allow you to personalize your emails for each audience type. More personalized emails will help you better connect with customers.

Next, consider which email marketing service you'll use. This service will allow you to create and send emails. Then, you can use the platform's analytics to improve your future emails.

For example, you might want to compare the difference between mailerlite vs mailchimp.

Look for a platform that makes it easy for you to automate your emails. Email automation will save you time.

Then, create a template. You can use the same design for your emails. Make sure to send a welcome email to new subscribers to confirm their subscription.

Email Marketing 101: Your Awesome, Easy Guide

With this easy email marketing 101 guide, you can get started with your first campaign today! Then, you can reach your subscribers and turn them into customers!

Looking for more tips? Explore the Business section of the blog today!