Strategy

Innovation Strategy

Technology Strategy

 

Technology Road-Mapping

Choosing and developing the right technologies

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo Vadim Kotelnikov

Founder

   

 

 

'Road-mapping leads to portfolio development, which provides for division-level project evaluation as well as company-wide technology assessment" ~ Donald L. Laurie

The linkage of corporate business strategy and technology strategy plays an important role in firmsí success. Technology forecasting, technology assessment and product planning are integrated by road-mapping. Integrated technology road-mapping provides a practical instrument for middle- and long-range technology development and corporate business strategy formulation by aligning internal and external resources and social marketing factors.
Technology roadmaps help you to identify new business opportunities, validate internal knowledge and communicate ideas, improve your technology portfolio decisions, and develop effective technology strategy. Road-mapping leads to portfolio development, which provides for division-level project evaluation, as well as company-wide technology assessment.

 

 

 

 

"The best companies maintain roadmaps that define the next technologies they will pursue and the requisite timing of each. These technology roadmaps are matched to their product roadmaps to ensure that the two are synchronized; at least two generations of technologies, products, and services are always tracked.. The technology roadmaps not only identify technologies but define a migration from one to another, as well as within the company." ~ Christopher Meyer

Introduced in 1970s, road-mapping approach at the beginning was simply used to provide short-term and long-term technology and innovation forecasting. Then it became an ordinary planning instrument used for coordination of innovation processes within or among companies. Recently, road-mapping reemerged as a powerful integrated device for improving the quality of technology management and integration of various activities. A good technology road-mapping could perform more generic technology management functions.

 

 

3 Strategies of Market Leaders  >>  Surprise To Win  |  Disruption Strategy

 

 

 

 

The task of the technology roadmap team is to evaluate commercial opportunities arising from technology developments. Technology roadmaps help you to identify new business opportunities, validate internal knowledge and communicate ideas, improve your technology portfolio decisions, and develop effective technology strategy. They identify the place of the technology in the commercialization cycle, thus enabling you to adjust your appropriate level of investment. Technology roadmaps also identify the leading technology players and help you to create effective linkages in order to get the best product to market at the appropriate time.

 

 

 

Technology Foresight

Business models emerge continually. Technology foresight involves predicting and preparing for the opportunities and challenges that new technologies offer.

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