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Corporate
Strategy: 2 Logics
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Examples Far-Reaching Meta-Technologies
that Can
Influence Development of Your Technological Vision |
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Information and communication technologies – spreading
new means of managing great volumes of information in real time,
computerized design, automation, process control, and communication
throughout the production and service sectors
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Nanotechnology
– molecular manufacturing that can make technically feasible
extremely novel inventions, computers billions of times faster, and
self-assembling consumer goods
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New
biotechnologies
– revolutionizing the agriculture, chemicals, food and health
industries
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New
synthetic materials
– substituting for natural and old synthetic materials
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New
energy technologies, both production and transmission –
affecting the use of energy and its economics
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Why Technological Vision?
Studies of
successful large innovative firms conclude that all of them had found ways of overcoming the
problem of short-term pressures.
However, not all companies with a long-time
horizon are
innovative and long-term horizons alone do not lead to
innovativeness. Success comes from the fact that a few key individuals have
a broad
vision of what their organizations can accomplish for the world.
Successful companies would also
have a strong market orientation at the top of the organization and explicit
mechanisms to force market-technical interactions lower down. It is the
clarity of approach and focus, and the ability to
communicate this to other
stakeholders, which helps to obtain strategic investments required for
long-term success in acquiring and exploiting technology.
Impact of Meta-Technologies
on Your Vision
Meta-technology are those which
have the capacity to radically transform many sectors of the global economy.
Meta-technologies can create both problems and opportunities for your
organization as their potential application spreads through different
industries and countries. These technologies can change patterns of supply
and distribution, bases of competition, and your company's core products and
processes.
Examples of meta-technologies include information and
communication technologies; nanotechnology; new biotechnology; new synthetic
materials; and new energy production and transmission technologies.
Case in Point
Lessons
from Silicon Valley Firms
Deciding If
Your Innovation Portfolio Has Enough Stretch
Adapted from
Relentless
Growth, Christopher
Meyer
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Balance between revolutionary and
evolutionary initiatives. First, Silicon Valley companies assess the
overall
balance between
revolutionary and
evolutionary projects. The
ultimate arbitrator of portfolio
stretch if the innovation leaders’
judgment, experience,
intuition, and luck...
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