Vadim Kotelnikov    

How To Run a Brainstorming Session

Define the Problem, Generate Ideas and Select the Best Ones


Business e-Coach  Success 360  Kore 10 Tips


Define the problem and start brainstorming, "Wouldn't it be great if..."

Clarify the objective.

Have a brief warm-up session, using a common problem or object

Brainstorm as many ideas as possible in a short time-frame. Encourage cross-fertilization. Allow time for silent reflection. When the group seems to have exhausted its ideas, ask them for ten more. Record and display all ideas. Suspend judgment, make sure that no critical remarks are made.

Ask the group to identify any assumptions they hold.

Establish criteria for selecting the feasible ideas.

Choose the best idea.

Evaluate the idea you chose. Reverse brainstorm to identify the failure risks, or use weighted criteria for a more complete analysis.



10 Brainstorming Rules

Brainstorming Techniques

Suspend Judgment

Manage Collective Knowledge

BIG: IT-powered Brainstorming for SMEs

Challenging Assumptions

"Why?" and "What If?" Questions

Tips for Challenging Assumptions

Tips for Adopting a Different Point of View

Be-Different Success Stories

Problem Solving

4 Types of Problems

6-Step Creative Problem Solving Process

Questions for Creative Problem Solving

Solving People Problems

Strategic Problem Solving

Reframing    Work Backward

Effective Problem Solving in Business

Toyota Problem Solving Techniques

5-Why Process

Techniques for Fast Idea Evaluation

Weighted Criteria    Six Thinking Hats:

Managing Creativity



Japanese Proverbs

Sometimes we need shady means to tackle shady problems.

Japanese proverb


IDEO Tom Kelley creativity innovation quotes

Make brainstorming a religion. The buzz of a good brainstormer can infect a team with optimism and sense of opportunity.

Tom Kelley