Knowledge communities organized around
the principles of
have the best chance at success.
Members of these communities –
exciting, entrepreneurial, and
highly profitable – would emulate
acting less like followers and more like empowered founders and
builders of new organizational value.
Three Steps to
Establishing Knowledge Communities
Use entrepreneurial approaches to
organize knowledge communities within your organization to give it
what it needs most –
radical innovation. To
cross-functional knowledge communities in your
organization from scratch, you may need to go through the following
❶ Information sharing –
through task forces, cross-departmental activities, e-mail.
a vision of knowledge community has been embraced by the
organization; supportive culture and connectivity established.
order to generate extraordinary value for shareholders, a company
has to learn better than its competitors and apply that knowledge
throughout its businesses faster and more widely than they do. The
way we see it, anyone in the organization who is not directly
accountable for making a profit should be involved in creating and
distributing knowledge that the company can use to make a profit."
~ John Browne, CEO,
British Petroleum has a worldwide reputation for commitment to
knowledge management (KM).
BP became one of the first few companies to treat knowledge
management as a separate discipline when it established a Knowledge
Management Team (KMT).
In order to integrate the efforts of the
business units engaged in the same business
activities, they were organized into peer groups. They met
periodically to discuss the performance of their businesses. The
purpose of the reorganization was to
facilitate knowledge sharing and build
synergies, i.e. to exchange
knowledge and synergize creative capabilities and expertise of the
employees working in different business units of BP. ..