Strategic Innovation takes the road less
traveled – it challenges an organization to look beyond its established
business boundaries and mental models and to participate in an open-minded,
creative exploration of the realm of possibilities.
Some organizations may feel that seeking
is too grandiose a goal, and that they would be content with “simply growing
the business”. Experience shows, however, that focusing on the short-term
typically yields only short-term results – while teams aspiring to seek
significant breakthroughs will both identify “big ideas” and also generate
closer-in, incremental ideas.
vs. Red Ocean Strategy
Strategic Innovation is not characterized by
mundane, incremental product extensions, the “me-too” business models of
close followers, or band-aids for inefficient processes.
It does not consist
of simple “facilitated creativity sessions and
new ideas”. It is not based on the linear principles of traditional
which extrapolate the past in an attempt to predict the future. It does not
result in “pure blue sky”.
Instead, it spans a journey of inquiry and
activity – from creative inspiration at the ambiguous “fuzzy
front end” through the detailed requirements of successful execution
that lead to business impact.
Strategic Innovation calls for a holistic
approach that operates on multiple levels. First, it blends non-traditional
and traditional approaches to
deploying the practices of “Industry Foresight”, “Consumer/Customer Insight”
and “Strategic Alignment” as a foundation, and supplementing them with
conventional consulting models.
Second, it combines two seemingly
paradoxical mindsets: expansive, visionary thinking that imaginatively
explores long-term possibilities; and pragmatic, down-to-earth
implementation activities that lead to short-term, measurable business