|
Adopt a "present to future" orientation –
takes today as a starting point |
"Starts with the end in mind" – identifies
long-term opportunities and then "bridges back to the present" |
|
Assumes a rule-maker/taker
(defensive/follower) posture |
Assumes a rule-breaker (revolutionary)
posture |
|
Accepts established business boundaries /
product categories |
Seeks to create new competitive space /
playing fields |
|
Focus on
incremental innovation |
Seeks breakthrough,
disruptive
innovation – while continuing to build the core |
|
Follow traditional, linear
business planning models |
Marries process discipline with creative
inspiration |
|
Seek input from obvious, traditional
sources |
Seeks inspiration from unconventional
sources |
|
Seek articulated
customer needs |
Seeks unarticulated customer needs |
|
Are technology-driven (seek
consumer satisfaction) |
Is consumer-inspired (seeks consumer
delight) |
|
May have a "one-size-fits-all"
organizational model |
May experiment with
entrepreneurial "new ventures" or other organizational structures |
