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Innovation
used to be a linear trajectory from new knowledge to new product. Now
innovation is neither singular nor linear, but
systemic. It arises
from complex interactions between many individuals, organizations and
their operating environment.
Firms which are
successful in realizing the full
returns from their technologies and innovations are able to match their
technological developments with complementary expertise in other areas of
their business, such as enterprise-wide business
process management, manufacturing, distribution, human resources,
marketing, and
customer service.
Synergize Innovations
Innovation is not divisible – ‘good in parts’
is no good at all.
Innovation systems are only as strong as their weakest
links. "You can't do carpentry if you
only have a saw, or only a hammer, or you never heard of a pair of
pliers. It's when you put all those tools into one kit that you invent,"
advised
Peter Drucker.
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New
Realities and New Survival Strategies
In today's tidal wave of global economic, technological, and social
change, the name of the game
for you and your organization is survival. Due to growing
technological interdependence as
, you are not going to survive
in this
new economy
through
technology innovation
alone.
"Growing numbers at all levels believe that, to have a better
chance of success, organizations need to engage the
energy,
creativity
and
intelligence of the
whole
workforce and
involve other stakeholders, like
customers, suppliers, investors and community," says Bruce Nixon,
the author of Making a Difference.
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The Need for
Systemic Approach to Innovation
The R&D function, alone, cannot significantly affect an
organization's long-term bottom line or new business development.
Neither a
centralized creativity center can significantly
impact the
profitability of an organization.
Their efforts need to be
synergized between
themselves as well as with relevant activities of other business
departments in order to
achieve strategic success.
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