INCLUSIVE COMPANY - Creating a Sustainable Success

Being 'Inclusive' means, in practice¹:

including objectives other than financial one in the company's stated goals

measuring performance in non-financial areas and reporting to stakeholders and the public at large

including consideration of the long-term health of the company when budgeting and planning

including the company's business partners in dialogue and policy making groups and including consideration of their interests when making decisions

including the impact on the community as a factor to be weighed when making decisions

including people at all levels in the organization in sharing the rewards of success

including people in all parts of the organization in opportunities to lead

Smart Executive

Five Stages of the Inclusive Approach

Define your company's purpose and values
Review key relationships and engage with stakeholders
Define success and the critical success factors
Measure and report performance
Reward and reinforce

Inclusive Approach

At the heart of the inclusive approach is the belief that understanding stakeholder needs – the needs of customers, employees, suppliers, shareholders and society, and the environment – and incorporating them into enterprise strategy and sustainable value creation activities are central to the achievement of sustainable growth and competitiveness.¹

Sustainable Competitive Advantage

Inclusive Leadership

As an inclusive leader, you must adopt – and live – a set of values, which places human relationships centre stage and which defines the purpose of your enterprise in other than purely financial or commercial terms. "Such set of values will include respect for the individual, the elevation of service above self-interest, restraint in the use of power, and not, least, a concern for sustainable development... This leadership will need to be found not only in the organization's management but also among employees, customers, investors, suppliers and the community."¹... More

Case in Point Ford Motor Company

The Ford 2003-2004 Corporate Citizenship Report stresses that the company sees no conflict between business goals and social and environmental needs. According to Bill Ford, Chairman and CEO of the company, the distinction between a good company and a great one is that a good company delivers excellent products and services, while a great company delivers excellent products and services and strives to improve the world.

3 Strategies of Market Leaders

Case in Point Cargill

Cargill, Incorporated is an international provider of food, agricultural and risk management products and services. At Cargill, each employee’s unique talents, perspectives and life experience is considered to be critical to the company's success. Cargill's leaders developed a Statement on Diversity that presents a strategic rationale and business case for the Valuing Differences Initiative. It points out the hallmarks of an environment that values differences.

Cargill is also committed to supplier diversity. They encourage employees to support small and minority-owned businesses, and those owned by other disadvantaged groups, when seeking new sources of supplies and services. While this business practice enables they company to deliver distinctive value to their customers, their communities also benefit from the success of diverse businesses.

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