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If
you create something unseen
before,
prepare to
address challenges
unmet earlier
~
Vadim
Kotelnikov |
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"Not only do technology
businesses need to attain bigger
scale, obtain enabling
technology and recruit talented,
qualified people, they have to
do it faster and more
efficiently that their
competitors."
~
Tim Miller
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Main Objectives
of
Acquisitions and Integration of
Ventures
→
to complement or substitute for
research and product/service
development;
→
to supplement the existing
product and business portfolio
with the best available
technology;
→
to
diversify into new areas;
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to enter emerging markets with
speed;
→
to acquire and retain talented
and motivated people.
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Venture Acquisition Strategies
In today's era driven by
systemic innovation, acquiring
and integrating capabilities,
know-how, and technologies has
become an efficient route to
growth and a strong alternative
to internal research and product
development. Acquisition and
integration of ventures is an
effective method for
supplementing a product and
business portfolio with the best
available technology, as well as
enter emerging markets, with
speed.
Companies that chose a venture
acquisition strategy are
challenged to rethink the role
of R&D and knowledge management
within their corporations, to
fit the new offerings with the
near-term strategic and
operating portfolio, and to
prepare a sales, manufacturing,
and distribution organization.
This challenge requires learning
about priorities, markets,
technologies, speed of
product/service development,
integration of
achievement-oriented people, and
cultural fit.
"These
challenges are viewed from
the perspectives of acquiring
management and the
about-to-be-acquired
entrepreneurial leader and
organization. This is an art,
not a science, and it is easier
to develop as a plan than it is
to implement. After all, the
human element is a critical
component of this process,"
writes Donald L. Laurie, the
author of Venture Catalyst.
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Example: Google
Google acquires innovative
companies to diversify into new
areas or to add value to
existing technologies and
services.
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Being Acquired
Ideally, a
startup company considering
being acquired can first work
with its corporate candidate to
sample the relationship. One way
of accomplishing this is by
accepting a
strategic investment.
However, the benefits and the
risks for both sides must be
weighed carefully.
Relationships don't always
develop into a venture
acquisition. The acquiring
company must triple-check if the
deal fits well into their
strategic innovation journey
and how easily the new
technologies can be integrated
into the existing company
projects.
Having a strategic investor is
definitely a double-edged
weapon. Before accepting
corporate investments, companies
should be sure that the
investing company's agenda is
consistent with theirs and be
certain that they are prepared
to manage conflicting agendas.
Venturepreneurial companies
must be sure to consider the
universe or potential investors
and what effect having one of
those investors on their board
will have on the others.
Winning is not necessary
achieved without partners and
parents. Expand your search to
the international marketplace.
Prepare the team, as well as
your investors, for the
possibility of acquisition as
means to realize the full
potential of the company's
entrepreneurial vision.
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How to use this information
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①
"Adapt what is useful, reject
what is useless, and add what is
specifically your own."
~
Bruce Lee
②
Sleep on this information – your
powerful
superconscious mind will
tell you how to use it when you
wake up
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