YIN (passive, accepting side).
Find a need and fill it. Before you can succeed in business, you
have to know the industry and how it really works, and tailor your
Business Model to the real
people who inhabit the real world, however. Don't expect them to
adjust their behavior and rules so that your idea will become
YANG (active, aggressive side).Inside-Out:
Find the difference that makes the difference and change the rules
of the game.