Venture Planning is development of
of comparing various
usually through financial modeling to answer the following questions:
Which venture concept produces
the most sales, the best margins, the highest net profit and the lowest
model requires the least investment by
Which concept requires
as opposed to
Which produces the highest
"Return on Investment" and the best liquidity?
Which model requires the
entrepreneur to give up the least equity?
Identify and quantify the
risks involved with execution of each model.