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By Venture Planning Associates. Used by permission.

Did you know, that there is more money looking for "a good deal" than there are "good deals" looking for money?

 

Venture Planning Associates, a business planning and venture capital consulting business in Honolulu, was founded in 1989.  VPA specializes in assisting entrepreneurs and start up companies with financing and assisting them in becoming profitable enterprises.  Many entrepreneurs would receive more serious consideration from investors and financial angels if they would realize that they are selling a financial package to the financial marketplace, rather than their product or service to a consumer.

The goal of every business plan should be to address upside potential, downside risk, management, potential dilution, and liquidity issues.  Investors are constantly comparing one investment against another and ranking them in numerous categories.

To properly evaluate your own project, VPA recommends that entrepreneurs put themselves in the place of investors, who want to know the answers to these seven simple questions:

Our Best Advice to Entrepreneurs 

  • Learn to sell, "Face-to-Face", "One-on-One".  Not just your product or service, but your entire business vision.

  • Buy an HP 19B or equivalent financial calculator and become proficient in all aspects of finance for startup companies.  Weakness in the financial area will drastically reduce your chances of funding. 

  • Surround yourself with a quality team.  Build your network in sales, finance, and management.

  • Take a public speaking course and learn to give tight presentations to tough audiences.  Try Toastmasters, Rotary, or Junior Achievement, Sales and Marketing Executives, etc.

  • Learn how to do the due diligence on those "too good to be true money sources".

  • Attend investor oriented meetings such as the MIT Enterprise Forum, http://web.mit.edu/entforum/www/ a local Venture Capital Association meeting or the industry meetings for your business type.  Here are a few suggested websites: http://www.nvca.org/ , http://www.venturesource.com/active/vslogin , http://www.evca.com/, and http://www.vfinance.com/

  • Angel investor groups are more difficult to find, however, here is a good place to start.  http://www.tcvn.org/

  • Or find a local business incubator to assist you with your startup.  http://www.nbia.org/, http://www.iincubator.org/, http://strategis.ic.gc.ca/SSG/tf00118e.html, and  http://www.pacificincubation.org.

     

Investor Returns, Timing & Cost Of Capital

Rates of Return and Investment Periods

Each stage has its own set of funding criteria and its own group of individuals who work in that field. The earlier the financing stage, the greater the risk, the greater expected return, and the greater percentage private investors and venture capitalists will request. Sometimes the investor will require control of up to 80% of the company.

Entrepreneurs, however, are usually given the opportunity to earn back controlling interest if certain milestones and performance standards are met. Also, the earlier the stage, the more difficulty will be encountered in raising the initial capital. It may take six months to a year to locate the proper partner for your business.

General guidelines for venture capital investment returns are:

  • Start ups, 10-12 times return in 5-7 years.

  • Existing early stage companies, 5-7 times investment in 4-5 years.

Cash Returns, Investment Periods, and Rates of Return

Return

Investment Period

2 yrs

3 yrs

4 yrs

5 yrs

6 yrs

7 yrs

8 yrs

2 x

41.4%

26.0%

18.9%

14.9%

12.2%

10.4%

9.1%

3 x

73.2%

44.2%

31.6%

24.6%

20.1%

17.0%

14.7%

4 x

100.0%

58.7%

41.4%

32.0%

26.0%

21.9%

18.9%

5 x

123.6%

71.0%

49.5%

38.0%

30.8%

25.8%

22.3%

6 x

144.9%

81.7%

56.5%

43.1%

34.8%

29.2%

25.1%

7 x

164.6%

91.3%

62.7%

47.6%

38.3%

32.0%

27.5%

8 x

182.9%

100.0%

68.2%

51.6%

41.4%

34.6%

29.7%

9 x

200.0%

108.0%

73.2%

55.2%

44.2%

36.9%

31.6%

10 x

216.2%

115.4%

77.8%

58.5%

46.8%

38.9%

33.4%

11 x

231.7%

122.4%

82.1%

61.5%

49.1%

40.9%

35.0%

12 x

246.4%

128.9%

86.1%

64.4%

51.3%

42.6%

36.4%

 

Why are expected returns so high?

 

Quite simply because of all the non-performing investments, or losses and the lack of liquidity and the availability of other opportunities.  The compounded Venture Capital Return Rate over many years is approximately 17.8%.  In order for a Venture Fund to be profitable, it must assume at least 50% of its investments will at best make only a small profit.  Approximately 25% of the investments will be sold or liquidated.  Of the remaining 25%, about half will go public and generate compounded returns exceeding 60-120%.  For a portfolio of 20 companies, only one will be a "rocket" or "home run" and provide the 10 - 100 times Return on Investment that everyone is looking for.

Valuations and due diligence should be made by both parties in order to accurately determine the amount and type of debt and equity that will optimize the investment for both the entrepreneur and the investor. Follow-on stages of financing should also be considered. The importance of the cost of capital and the eventual amount of equity dilution to you and your initial shareholders cannot be overstated.

Besides Venture Capital, there are more than 30 methods of funding your business that do not require venture capital to finance your operations.

28 Ways to Finance Your Venture

These 7 reports tell you everything you need to know to fund your venture. Click here.

 

Venture Planning Associates will research both public and private sources of capital and debt financing in the U.S. and Asia for your venture. Depending on the size and type of project, a listing of at least 20 sources will be provided. Assistance from Venture Planning Associates is available for presentations and negotiations after you have received further information requests.

 Discover much more!

Venture Financing

What Is Venture Capital?

Business Angels

Venture Capital Firms

Case Study: Venture Capital Investment Process

Evaluation of a Start-Up Company

What Are the Venture Capitalists' Investment Criteria?

Investment Selection Criteria: Ranking by Business Angels and Venture Capitalists

Evaluating Management Teams and Other Due Diligence Related issues

Business Plan DOs and DON'Ts

Business Plan Evaluation

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