Did you know, that there is more money
looking for "a good deal" than there are "good deals" looking for money?
Venture Planning Associates, a business planning and
consulting business in Honolulu, was founded in 1989. VPA specializes in
disruptive entrepreneurs and
start up companies with financing and assisting them
would receive more
serious consideration from investors and financial angels if they would realize
that they are selling a financial package to the financial marketplace, rather
than their product or service to a consumer.
The goal of every
business plan should be to address
upside potential, downside risk, management, potential dilution, and
Investors are constantly comparing one investment against another
ranking them in numerous categories.
& Venture Assessment by using
Innovation Football game
To properly evaluate your own project,
VPA recommends that
put themselves in the place of
who want to know the answers to these six simple questions:
To attract and hold investor interest,
the business must provide top quality documentation:
Basic Elements of a
There are six basic elements that will
entice an investor to take a serious look at your project. They are:
Do I like the feel of this project,
its market area, and its
Will I get my capital back off the
top? (hopefully not off the bottom)
Is there a big upside potential?
Stock conversions, possible
What assurances will I have that the
business plan will be
followed and can be executed?
How will I be involved? Director,
consultant, officer, employee?
What other opportunities are there
available that is better than this one?
return of capital.
Premium paid for the risks involved.
Kickers or other incentives not
necessarily monetary in nature.
Options to increase equity share or
Tax and legal considerations including
state securities laws.
Is the entrepreneur being adequately
compensated so that he remains focused on the business and can afford to live
during the startup stage?