Venture Planning:

Venture Map to Financing

Venture Planning Checklist: Customer Assessment

Customer Opportunities and Market Assessment

 

By Venture Planning Associates. Used by permission.

Entrepreneurial Assessment     Customer Assessment     Venture Model     Financial Assessment     Reality Check

Questions to Answer Before Starting Your Venture

3. Customer Opportunities

Customer Value Creation

Creating Customer Value: 9 Questions

Create Customer Value: 10 Matsushita Lessons

Surprise To Win: 3 Strategies

  • What specific evidence do you have that the need really exists?

  • How long will the 'window of opportunity' be open? Based on what information?

  • Are there follow-on opportunities to allow a growing business and multiple products?

  • List all other customer needs and related backup data for your venture.

Customer Success 360

4. Customers

  • Who specifically are your customers and how many of them currently exist?

  • Missionary marketing is not recommended. Creating a solution where no problem exists is a formula for failure!

Selling Is Problem Solving

  • How will you get information to those customers?

Virtuoso Marketing

Differentiation Strategies

Buzz Marketing

Empathetic Marketing

Sell Benefits

Focus on Emotional Drivers

  • What are your observations and is there a universal theme or solution?

  • Identify each major customer group and identify four key traits.

  • Describe the market distribution channels you will use and how you can best reach them.

  • Will you have direct contact with your customers?

  • What is your best estimate of total market size versus the number of customers you can reach?

  • How many can you get in the first year? Based on what assumptions?