Transformational Leader Steve Jobs, Apple case study example

   

 

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Steve Jobs did wonders as his company teetered on the brink of collapse.

 

   

Having left Apple in 1985, Steve Jobs founded NeXT Computer.

Meanwhile, Apple Computer has been struggling and in 1996, it bough NeXT for US$402 million, bringing Steve Jobs back at the helm of the firm he founded. Steve Jobs proved to be a great transformational leader. "The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament," he said and managed to completely turn the company around and back to profitability.

Steve Jobs' 12 Rules of Success

When Steve Jobs returned to Apple in 1997, he looked at the number of proposed research and development projects. Then he stopped most of them. Today, the Apple brand is known for its lean venture strategies, small but value-added product range and great launch program. The impact of this simple change, according to Jobs, "comes from saying 'no' to 1,000 things to make sure we donít get on the wrong track or try to do too much....itís only by saying 'no' that you can concentrate on the things that are really important

The strategy has served him well. Apple Inc. has regained its foothold in the computers and electronics industry and has even successfully branched out into the portable music business with the iPod MP3 player, iTunes digital music software and the iTunes Music Store.

 

Steve Jobs advice quotes

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

Steve Jobs

Apple