|
 Dell
Inc.
"The danger comes when you fall into the trap of approaching
problems too similarly,"
says
Michael Dell,
Founder of
Dell Inc. "You can encourage your people to think about your
business, your industry, your customers
innovatively. Ask a different question – or word the same question in a
different way. By approaching a
→
problem, a response or an opportunity from a
→
different perspective, you
create an opportunity for new understanding and new learning. By
questioning all the aspects of our business, we continuously inject
→
improvement and
innovation into our
culture."...
More
→
Inspiring Culture:
5 Elements
|
Google
"We run the company by
questions, not by answers," says Eric Schmidt, the
CEO of
Google. "So in the
→
strategy process we've so far formulated 30
questions that we have to answer. I'll give you an example: we have a lot of
cash. What should we do with the cash? Another example of a question that we
are debating right now is: we have this amazing product called
AdSense for
content, where we're monetizing the Web. If you're a publisher we run our
ads against your content. It's phenomenal. How do we make that product
produce better content, not just lots of content? An interesting question.
How we do make sure that in the area of video, that high-quality video is
also monetized? What are the next big breakthroughs in search? And the
→
competitive questions: What do we do about the various products Microsoft is
allegedly offering?
You ask it as a question, rather than a pithy answer,
and that stimulates conversation. Out of the conversation comes
→
innovation.
Innovation is not something that I just wake up one day and say 'I want to
→
innovate.' I think you get a
better
innovative culture if you ask it as a
question.“
>>>
→
Google: 10 Success Lessons
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