Emotional Marketing Know Emotional Drivers of People VadiK Inventor Author Founder     Focus your emotional-marketing strategy on various emotional drives: what people want to be; what people want to do; and what people want to gain.       Focus on Emotional Drivers Emotional marketing works faster and better than rational marketing that focuses on product attributes. Your prospects may forget the specification of your product, but they will never forget how you made them feel.       Love your customers and they will love you back When you hit the emotions high on the right psychology, people feel genuinely happier and becomes more receptive to your brand.