Surprise Customers

Customer Retention

Surprise Your Existing Customers To Retain Them

Some Simple Techniques



Small gestures can help turn your new clients into regulars.

You can surprise your best customers, for example, by

  • visiting them and hand delivering items

  • sending them something they have tweeted

  • giving them random rewards without them expecting it.

Communicate appreciation to  your customers when they least expect it. Most businesses send holiday cards. It's a common practice that would set you apart. How could your business stand out?

Creative small business owners look for other times of the year to communicate appreciation. One person sends all of her clients thank-you notes on Thanksgiving. Another firm decided to send bottles of wine to clients on Valentine's Day with a note, "We love our clients."1

You can also send surprise gifts to your prospective customers. For instance, The Mind-Body Training Company gives their mailing list subscribers a free Video training on Thanksgiving. The video training  helps people release any beliefs that are blocking them from having wealth in their life.

Focus on Emotional Drivers

Empathetic Marketing

Success Stories Best Business Practices Facebook

“This is a perverse thing, personally, but I would rather be in the cycle where people are underestimating us. It gives us latitude to go out and make big bets that excite and amaze people.” says Mark Zuckerberg, the founder of Facebook... More




Retaining Customers

Customer Loyalty


Customer Satisfaction

Measuring Customer Satisfaction

Listening To Your Customers

Service-Profit Chain

Customer's Perspective of Quality

Dealing With Unfair Clients

Customer Satisfaction Illusion and Trap


Customer Intimacy

Customer Partnership

Winning Customers

Creating Customer Value    Value Innovation

Virtuoso Marketing    Creative Marketing



1. Five Ways to Win Over Customers, Carmine Gallo, author of Fire Them Up!