Small gestures can help
turn your new clients into regulars.
You can surprise your best customers,
for example, by
visiting them and hand delivering
sending them something they have
giving them random rewards without
them expecting it.
Communicate appreciation to your
customers when they least expect it. Most businesses send holiday cards.
It's a common practice that would set you apart. How could your business
Creative small business owners look for other times of the year to
communicate appreciation. One person sends all of her clients thank-you
notes on Thanksgiving. Another firm decided to send bottles of wine to
clients on Valentine's Day with a note, "We love our clients."1
You can also send surprise gifts to your prospective customers. For
instance, The Mind-Body Training Company gives their mailing list
subscribers a free Video training on Thanksgiving. The video training
helps people release any beliefs that are blocking them from having wealth
in their life.
“This is a perverse thing, personally, but I
would rather be in the cycle where people are underestimating us. It gives
us latitude to go out and make big bets that excite and amaze people.” says
the founder of