Tom Peters

Myth One: Substantial strategic or technological planning greatly increases the probability of a "no surprises" outcome.  >>>

Myth Two: Complete technological specifications and a thoroughly researched market plan are invariant first steps to success >>>

Myth Three: Time for reflection and thought built into the process are essential to creative results.  >>>

Myth Four: Big teams are necessary to blitz a project rapidly, especially a complex one.  >>>

Myth Five: Customers invariably only tell you about yesterday's needs >>>