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How can you be creative enough to get noticed
by your prospective
customers?
Traditional marketing approaches often don't
work, especially when new market niches are created.
Creative Marketing
can help you achieve explosive growth. |
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You Must
Make an Impression
How are you going to
stand out from
competitors?
Apart from cutting edge products you need
design and implement cutting edge marketing strategies.
Yes, traditional marketing techniques can
deliver average results, but "out of the box" solutions can make wonders.
Creative marketing will help you generate the
results you’ve been looking for. Unique original low-cost marketing ideas
can help you grow your business tremendously. Innovative marketing
strategies can move your brand quickly from an intriguing concept to a
household name.
In
selling, you
must also be creative to make an impression on your prospects if you wish to
get the business.
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Examples
of
Creative Marketing and Selling Techniques
Adapted from
12 Clichés of Selling
and Why They Work,
Barry Farber |
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Bribing a window washer
Tony Wainwright, chairman of
a $2.5 billion corporation and one of the world’s foremost
salespeople, once sat in the reception room of the Wrigley Co. for
two days, trying to get a meeting with company chairman Philip K.
Wrigley. Finally, he cornered a window washer, gave him $200, and
got him to write on the chairman's window: "Wainwright has a great
idea." Naturally, Wrigley came out immediately to see who this
Wainwright fellow was and to hear what he had to say...
More
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Joke:
Smart
Selling |
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A storekeeper had for some time displayed in
his window a card inscribed 'Fishing Tickle.'
A customer drew the proprietor's attention to
the spelling. 'Hasn't anyone told you of it before?' asked the patron.
'Oh, yes,' the dealer said placidly, 'many have
mentioned it. But whenever they drop in to tell me, they always buy
something.' ...
More jokes |
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 Estee
Lauder Breaks Galleries Lafayette
Estee Lauder
simply refused to give up. When she wanted something, she
used highly creative tactics to get it.
She resorted to one such tactic to
break the prestigious Galleries Lafayette account in Paris. When the manager
refused to stock her products, Lauder “accidentally” spilled her first
women's fragrance Youth Dew on the floor during a demonstration in the
middle of a crowd.
As the appealing scent wafted through the air, it quickly
aroused the interest of customers, who began asking where they could
purchase the product. Seeing this, the manager capitulated and gave Lauder
her initial order...
More |
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Half.com:
Buzz Marketing
Adapted from
Buzzmarketing: Get People to Talk About Your Stuff
by Mark Hughes
Before spending a single dime in traditional
marketing, Half. com captured the attention of the media, and the Internet
community.
Time magazine called it "one of the greatest publicity coups" in
history.
Twenty days after the launch, e-Bay called.
Within six months Half.com was sold to eBay for US$ 300 million...
More
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In a crowded marketplace, fitting in is failing.
In a busy marketplace, not
standing out is the same as being
invisible.
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Set Godin |
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One Foot In the Door... "If I Can Speak To God..."
... Humor Can Pay Off...
Guinness: Creative Brand Marketing...
Procter & Gamble: Experimenting with New Brands...
“Got
Milk” Advertising Campaign...
Fun4Biz...
References:
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12 Clichés of Selling and Why They Work, Barry Farber
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Marketing Case Studies, Fast Company
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Lessons of Listening, Barry Farber
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Don't Shout, Listen, Fara Warner, Fast Company
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Valentino Film: Creative Marketing Strategies, TIFF 2009
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Brand Marketing: Guinness, Scott Kirsner, Fast Company
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Burger King's Back
With New Buzz, Kevin Newcomb, ClickZ
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SIT, Burger King, and the Take-Away, Grant Harris
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Aaron
Burr Milk Commercial
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Five Ways to Win Over Customers, Carmine Gallo, author of
Fire Them Up!
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"Just
what it creativity?", Kimberly Palmer,
Zero
Budget Marketing blogger
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"You can say the right thing about a product and nobody will listen. You've got
to say it in a way that people will feel it in their gut. Because if they don't
feel it, nothing will happen."
~
William
Bernbach |
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