Venture Management

The Four Entrepreneurial Strategies


By: Peter Drucker


  1. Being "the Fastest and the Mostest" the "greatest gamble", aiming from the beginning at permanent leadership

  2. "Hitting Them Where They Ain't" either by "creative imitation"; or by "entrepreneurial judo", a Japanese concept that enables newcomers to catapult themselves into a leadership position against entrenched, established companies

  1. Finding and occupying a specialized "ecological niche" obtaining a practical monopoly in a small area

  2. Changing the economic characteristics of the product, a market, or an industry by creating utility, or pricing, or adaptation to the customer's social and economic reality, or delivering what represents true value to the customer.