Customer Focus

Love what you Download PowerPoint presentation, pdf e-book do and love your customers Download PowerPoint presentation, pdf e-book, practice customer-focused innovation. Do conduct customer need identification research, but focus on creating new or higher desires. Solicit customer input prior to product idea generation.

Empathize with and observe prospective customers to discover their hidden wants.

Involve customers as partners and co-innovators in the process of new product development.




Innovation Process

Establish a jazz-like innovation process Download PowerPoint presentation, pdf e-book ‒ provide a guiding structure and encourage improvisation >>>

Establish guiding principles and encourage risk taking, treat noble failures as stepping stones to success.

Practice loose-tight leadership style; use effective inventive thinking and fast idea assessment techniques.

Start small, build prototypes, beta test your new product, learn from market feedback, and adapt.