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INNOBALL-assisted Business Design
Process
Generative thinking
starts with
challenging assumptions and asking
'What If?' questions.
During the phase of
invention of a new concept, the best results are achieved by a
three-step
3Bs process – Brainstilling, Brainstorming, Brainstilling.
Initially,
Brainstilling is needed to see the big picture holistically.
Brainstorming is used to invent and design various elements of a
new big picture. The Brainstorming session is to be followed by
another Brainstilling session to visualize the resulting big picture
creatively and initiate the next pair of Brainstorming-Brainstilling
sessions, if required.
Playing INNOBALL
(Innovation Brainball) simulation game with the most promising 'What
If?' scenarios is the next step. Powered by KoRe 10 metaphoric
innovative thinking tools (10
KITT), Innoball engages and synergizes all the four types of
design
thinking: abstract, generative, concrete and analytical.
The next step of
business design development is prototyping that helps to obtain
feedback, analyze it and make further concrete improvements. |
