Don't focus too much on numbers
Management is about
people, not numbers. Numbers aren't the vision. In the GE's values guide
there is no direct reference to the numbers part of the business. Talk
numbers less. Focus more on the key behaviors and actions that will help
delight customers and
new business. If you can get your people to come up with the right
business values – and integrate them into their behavior – your financial
record will be fine.
Let values rule
"Let it be known that
values will play a vital role in hiring and promoting at your company.
Support and encourage those employees who typify the most important values
of the company."
"Walk the talk." Live up to the company values and let others around you
know what's most important. It is absolutely essential for a
leader to buy into the company's
'soft stuff' –
value scheme and
corporate culture – and be able to sell those values to everyone else.
Emphasize your company's values and culture
Urge employees to face reality; to lead, not manage; to change before it's
necessary; to be boundaryless; to pursue
simplicity; to be self-confident. Leaders who adhere to your corporate
values should be expected to create a clear, simple, reality-based,
vision; they should be supposed to have a
passion for excellence; to
stimulate and relish change; to have
energize others. Anyone at your company who adheres to these values is
going to automatically help in the overall effort to produce the good
numbers that you strive for.
Part your company with those who don't live the values of your company
Playing up the soft stuff is a key to taking your company to even greater
heights in the future. For a business leader, getting numbers up or coming
up with a strong, market leading product is crucial. So is knowing how to
market than product. But it is absolutely essential for a leader to buy into
the company's value scheme and its
corporate culture, and to be able to sell those values to everyone else.
Delivering the numbers is simply not enough. Business leaders who bring home
the numbers but fall short in living up to the company's values and walking
their talk should be removed to support your corporate values.