Winning Business Strategy - inspiring, simple, dynamic       "You’ve got to start with the customer experience and work backward for the design and the technology." ~ Steve Jobs         Here is another success story: Tom Watson Visualized IBM First, Then Built It         Competitive war games can help you simulate the competitive environment, uncover hidden vulnerabilities, and make critical changes that produce a more complete and effective corporate competitive strategy.   Winning Business Strategy must be inspiring, simple, and dynamic. In a rapidly changing world, strategy is not a result, it's a dynamic journey through winning positions and the choices you make to get there. Sometimes you have to define what strategy is not to contrast it with what strategy is. Work backwards from the compelling future. Play to strengths. Be creative. Create sustainable advantages and keep surprising your competitors. As a dynamic strategist, keep asking and answering these 3 questions: 1. Where will we compete? 2. What will help us prepare to win? 3. How shall we stand out from the competition? Without strategy, your effort scatters. With strategy, your effort multiplies.