Scale of Innovation

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Micro- Innovation

Macro-Innovation

Mega-Innovation

Micro-innovation
refers to making incremental changes in business processes or technologies that lead to measurable and achievable improvements quickly and at low cost. It often serves as a foundation for larger changes and/or scaling up by demonstrating small successes that can win over internal teams, top management, and shareholders.

Micro-innovation approach allows organizations to implement soft innovations (examples) or new technologies and achieve results without requiring large-scale investments.

Soft vs. Hard Innovations  ▪  Service Innovation

Macro-innovation

Micro-innovation refers to significant changes or advancements that impact a wide range of people and/or processes within an entity.

Unlike micro-innovation, which focuses on optimizing specific products or processes, macro-innovation often involves high-risk, radical changes typically associated with smaller companies or lean start-ups. This type of innovation may require substantial modifications to the organization's structure or operations.