БУДАКОВ об ИИ
Успехов, Вадим! У тебя не может не получиться! Уникальное дело, "примагничивающее"
к себе уникальных людей в условиях сегодняшних трендов, это чистая
река, река жизни!
Discontent makes you sad / bitter. Gratitude makes you joyful.
Dissatisfaction wakes your motivation up.
Open mind removes barriers to creativity.
Creative dissatisfaction turns you to an innovative entrepreneur.
This is the transcript of an
actual radio conversation between a US naval ship and Canadian
authorities off the coast of Newfoundland in October 1995. The
Radio conversation was released by the Chief of Naval Operations
on Oct. 10, 1995.
US Ship: Please divert your course 0.5 degrees to the south to
avoid a collision.
CND reply: Recommend you divert your course 15 degrees to the
South to avoid a collision.
US Ship: This is the Captain of a US Navy Ship. I say again,
divert your course.
CND reply: No. I say again, you divert YOUR course!
US Ship: THIS IS THE AIRCRAFT CARRIER USS CORAL SEA*, WE ARE A
LARGE WARSHIP OF THE US NAVY. DIVERT YOUR COURSE NOW!!
CND reply: This is a lighthouse. Your call.
An American battleship ship is traveling at night around Canada
when the radio comes on. It says "Canadian Navy to American
Battleship, we have detected that you are on a collision course
with us. Please alter your course 5 degrees north by north-east
to avoid collision, over."
The ship's captain looks at his crewmates, gives them a wink,
and picks up the radio. He replies, "American Battleship to
Canadian Navy, you are on a collision course with us. Please
alter *your* course 5 degrees south by southwest to avoid
The radio comes back on. "Canadian Navy to American Battleship,
we can't do that. Please alter your course 5 degrees north by
north-east to avoid collision. Over."
The captain takes the radio and, in his best show of authority,
says "American Battleship to Canadian Navy. We are the USS
Lincoln, one of the largest naval vessels in the entire US navy,
and escorted by multiple support ships. If you do not alter your
course, we will be forced to defend ourselves to avoid
The radio goes silent for a moment.
Finally, it comes back on. "Canadian Navy to American
Battleship. We are a lighthouse. Your call. Over."
How To Set Right Objectives
An objective is a specific step, a milestone, which enables you
to accomplish a goal. Strategic planning takes place at the
highest levels; other managers are involved with operational
planning. The first step in operational planning is defining
objectives – the result expected by the end of the budget (or
other designated) cycle. The objectives must be: focused on a
result, not an activity; consistent; specific; measurable;
related to time; attainable.
Setting right objectives is critical for effective performance
management. Corporate intents such as higher profits,
shareholder value, and customer satisfaction are not objectives
because they don't tell managers what to do. Objectives must
specify priorities and focus. They must map the journey ahead
towards better solutions for the customer and higher profits.
Setting objectives involves a continuous process of research and
decision-making. Knowledge of yourself and your unit is a vital
starting point in setting objectives.
Who am I? What are my strengths? How do I work? Where do I
belong? What is my contribution?
Assess Your Unit
What is its role? What are its resources? How does it function?
What is my function within it? What are the functions of others?
Working together: challenges and synergy opportunities
Different approaches to life values, principles, truth, goals
Different approaches to doing business
Different communication styles
Different attitudes towards conflict and disclosure
Different approaches to performance and completing tasks
Different approaches to taking initiative and risk-taking
Different approaches to leadership
Different decision-making styles
Different approaches towards teamwork
Different approaches to learning and sharing knowledge
Respecting Cultural Differences and Working Together
Anthropologists discovered that, when faced by interaction that
we do not understand, people tend to interpret the others
involved as "abnormal", "weird" or "wrong". Awareness of
cultural differences and recognizing where cultural differences
are at work is the first step toward understanding each other,
communicating more effectively, building trust across cultural
boundaries, and establishing a positive working environment. Use
these differences to challenge your own assumptions about the
"right" way of doing things and as a chance to learn new ways to
solve problems and synergize diversities.
However, there is always scope for innovation and as we walk down
the high street we can see imaginative retail approaches to the
business of attracting customers. Here a couple of striking recent
IKEA in Australia has experimented with a section called Manland. It
is basically a creche for husbands and boyfriends with low retail
attention spans. It has table football, video games, sports channels
etc. A woman can leave her man there and take a buzzer to collect
him when she is at the check-out. It is corny and sexist but it is
getting a lot of media coverage.
Create synergistic cross-functional combinations!
The wilder your idea, the lesser competition, the stronger buyers
resistance, the greater your victory.
Customer Experience & Innovation Consulting
I'm the Inventor and Founder of:
World's 1st online university for innovative entrepreneirs,
startups, innovation leaders, business innovators.
Launched at 1000ventures.com in 2001. Clients in 130+ countries.
INNOBALL (Innovation Brainball)
Entrepreneurial simulation game that helps strengthen both team and
business model of a startup dramatically and quickly.
INNOBALL allows also prospective venture capital investors assess
the strength of a startup team quickly.
Launched in 2010. Clients in 40+ countries. Slide enclosed.
Intellectual Olypics for aspiring and existing innovative
Help boost anf showcase entrepreneurial inventiveness, strategic
smartness, and creative teamwork.
Launched in 2017. Participants from 40+ countries. Target 2025: 1
Virtual Innompic university for disruptive entrepreneurs:
Payer: Rashid Hashmat Al
i; SEO Marketer: Niko Kamryn <email@example.com>
You have a message from Rashid Hashmat Ali. firstname.lastname@example.org
Please reply as soon as possible.
The refund request is not fair becasuse the client justifies it by
lack of an action by Google that is not is not a part of the
The contact was implemented by us 100%. The sponsored article sent
by the client
"Successful Real Estate Project Management"
was published at this URL
and prepared for indexing by Google by providing 11 incoming links,
including one from the home page.
Indexing of new web pages by Google is managed by Google and CANNOT
be demanded from anybody else but Google. Google is NOT a part of
the contract and thus the demand for refund because Google has not
indexed the new page yet is absolutely unfair.
*** ESCALATED ***
This is unfair refund demand from a person who doeesn't want to
understand that the schedule Google indexing of new webpages is
managed by Google, not by us.
We did our job according to Sponsored Guest Post standards.
1. We published the client's sponsored article named "Successful
Real Estate Project Management" at our website here =>
2. We provided incoming linkss to the artcile to enable indexing it
Now the client asks for refund from us because Google has not
indexed the article yet.
This refund demand is unfair because no one but Google can manage
process of Google indexing.
Google indexing of new pages take from 3 to 40 days usually.
As soon as Google indexes the article, the basis for this unfair
refund demand will be eliminated.
PS: We are on the market since 2001. It's for the first time that we
meet with such and unfair refund demand. Otherwise we have millions
of highly satified clients worldwide. Some of their 'Thank-You'
notes are published at this page:
VERY DANGEROUS PRECEDENT
Your decision to refund the buyer created a very dangerous
The buyer complain lookes like:
"We demand refund because the Sun didn't rise at midnight".
The facts are:
Buyer didn't pay in advance, he paid after the job has been done, so
he knew what he was paying for.
We completed the job - published the buyer's article according to
the industry standards.
The buyer reviewed the job done and made the payment.
Few days later, the buyer demanded refund becasue Google had not
indexed his article yet. This is similar to demanding the refund
because the Sun didn't rise at midnight s the buyer expected for his
SEO marketing is a huge $ multi-billion market. Most transactions in
market are done through PayPal.
My honoring this unfair refund demand PayPal will cause many
publishers to switch to differenet payment system (we'll publish
this amazing story at our popular websites and social media in case
this refund takes palce).
Thank you for your additional consideration.
Cultural Intelligence A Guide To Working With People From Other
Manage Your Own Expectations
To achieve more, expect more. In many areas, optimists achieve
greater success than pessimists. Optimists and positive thinkers
achieve more because they expect more, and as a result work harder
and more persistently toward their goals. Whatever you expect with
confidence, positive or negative, becomes your reality.
Manage Expectations of Your Partners
Manage expectation of your partners, otherwise their expectations
will manage you. Keep your partners informed on your strategies,
progress made, obstacles to overcome, and other important things. If
you don't manage expectations of your partners, they will create
their expectations all by themselves and may impose them upon you.
Project Stakeholder Expectations Management
Project stakeholder expectations management, or a "controlled
scope", is a key factor of a successful project. It helps ensure
that everyone involved understands exactly what can be accomplished
within a given time frame and budget.
Manage Customer Expectations
Customer is anyone who receives that which is offered by the value
producer. Customer expectations are continuously increasing. Brand
loyalty is a thing of the past. Customers seek out products and
value producers that are best able to satisfy their requirements. A
product does not need to be rated highest by customers on all
dimensions, only on those they think are important.
Smart ones recognize change. Smarter ones anticipate change.
Smartest ones create change.
SYNERGIZE MARKETING and SELLING
Marketers arouse interest. Sellers facilitate decision and inspire
Marketing specialists create a Unique Selling Proposition (USP), but
it's sellespersons who can communicate it to prospects in a
Marketing focuses on creating a powerful emotion-driven first
impression. Salespersons strengthen the marketing message by adding
listening, empathy, relationship, experience and advise to it.
“Today's selling is SYSTEM SELLING, solution selling, consultative
selling; it entails analyzing customer needs, designing alternative
solutions, scrutinizing costs, developing and implementing systems,
and more. Modern selling is a team sport, and a complex one at
that.” ~ Michael Hammer
Sales integration is a process that allows marketing and sales teams
to work together to generate awareness for a brand or product to a
target audience, to create a better prospect experience, and then to
convert prospects into paying customers.
Getting your sales and marketing teams to communicate and share
information with one another can help make this process run more
smoothly. Additional benefits include alignment of goals, a more
collaborative environment, a more logical and better lead generation
process, higher clarity, and higher revenue.
Thank you including our correspondence, but we have.
Your refund demand has wrong justification that says, "Google
Indexing not done but it was agreed before placing order" because
this had not been agreed and, actually, CANNOT be agreed without
Google's concent. Google is not a part of our bi-lateral deal and,
thus, your statement that Google indexing was agreeis is not true.
You refund request has wrong justification.
Thank you enclosing our correspondence, but we have.
Your refund demand has wrong justification that says, "Google
Indexing not done but it was agreed before placing order", The fact
is that this condition had not been agreed on and, actually, CANNOT
be agreed without Google's concent. Google is not a part of our
bi-lateral deal and, thus, your statement that Google indexing was
agreed is is not true.
You refund request has wrong and unfair justification.
PS: Thank you supplying facts for a new educational business case on
'SEO Marketring: How To Deal With Unfair Demands'.
God is divine, religion is human.
Всевышний - это божественное, религия - человеческое.
Keep learning from your experiences relentlessly. The PAST is the
FUTURE – a good future for those who draw good lessons from the
The greatest river was once a little spring who kept moving towards
Создаем более светлое будущего России
5 стратегических перемен, на которые правительству нужно для этого
Прекратить направлять внимание нации в сторону болезненно
преувеличенной военной угрозы извне и переориентировать СМИ на
Создать дерзкое видение более светлого будущего страны, в которое
народ бы поверил, и которое вдохновило бы предприимчивых инноваторов
на его достижение.
Родинолюбивые законы и мега-проекты
Принимать законы и выделять бюджетные средства на мега-проекты во
благо всей страны, а не ради увеличения мошны отдельных зажравшихся
Родиолюбивая кадровая практика
Дабы дурь видных чиновников не смешила народ, нанимать на выскокие
государственные должности не по принципу личной преданности боссу, а
по желанию и способности кандидата
принести максимальную пользу стране.
Беречь себя нужно не от смерти, а от пустой жизни.
You need to protect yourself not from death, but from an empty life.
На тропе войны... ) волонтёром в госпитале) В параллель с работой на
Building Trusting Partnerships with Clients
New and Existing Users / Customers
To exceed client expectations and to build strong, long-lasting, and
trusting relationships with your clients, practice these principles
every single day:
Love, Care, Empathy, White Marketing, Helper, Loving Relationsips,
Solving Problems, Listening, Co-innovating
Cultivate trusting partnerships with your clients to drive your
Be trustworthy, professional, and caring at all times to be someone
people can trust to help them grow their businesses.
DIGITAL MARKETING MANAGER
An excellent opportunity to join the marketing team in a
fast-growing crypto company Scaleswap.io, the IDO launchpad,
"Kickstarter" for blockchain and crypto startups.
We're looking for a proactive social media marketer with a big
passion for digital marketing. Age, gender and nationality don't
play a role here. Our diverse and open-minded team values passion,
execution, proactivity and commitment.
The ideal candidate will be responsible for creating and executing
our marketing strategy: set up and execute marketing campaigns,
evaluate marketing performance metrics, and collaborate with
Define and execute the marketing and communication activities
according to our marketing plan
Coordinate all marketing activities to generate leads
Collaborate with other teams to promote Scaleswap in different
channels and for different audiences
Launch creative marketing strategies to increase the engagement of
our community in Twitter and Telegram
Launch marketing campaigns in organic channels: LinkedIn,
Reddit, Telegram, etc.
Track performance of all marketing campaigns
Ability to multi-task
Self-discipline and strong organizational skills
Passion and love for digital marketing
What you can expect:
The excitement from being a part of an amazing international diverse
Unlimited potential for personal and professional growth
Fair remuneration and bonuses according to
Outstanding learnings and knowledge base that will be a great asset
for your future
How To Realize the Full Potential of Transformational Change
Any transformational change will realize its full potential only if
people issues are dealt with from the start and not left until after
the transition to the new state has been completed. The following
measures will help you to get the people issues right.
Communicate frequently and honestly throughout the whole change
Involve people in change management teams or cross-functional groups.
Address personal anxieties by giving honest advice about what is
likely to happen in future.
Assure people that their contributions are valued even if new
structures or roles are not yet defined and that you will find the
right fit for every employee in the new organizational structure.
Give people opportunities to talk about their achievements in the
past and a dream job in the new organization.
Ensure that the process of internal selection of the right person
for each job is impartial and transparent.
Create benefits packages, such as Quick-Adaptation bonuses, that
would motivate employees to embrace change better and faster.
Invite employees to provide feedback on the change process and
effectiveness of the new structure. Solicit suggestions for
RIVER - PERSON
In a Canadian first, the Magpie River in Quebec has now been legally
declared a person.
Also known as Muteshekau-shipu in the Innu language, the river has
been granted legal personhood through resolutions by the Innu
Council of Ekuanitshit and the Minganie Regional County
Since the river is legally a person, it now has rights and potential
legal guardians who would be responsible for ensuring those rights
This is the first time this has happened in Canada.
It's part of a global movement active in New Zealand, the U.S. and
Ecuador that aims to recognize the rights of nature.
According to Alliance Muteshekau-shipu, the protection of the river
has been agreed on regionally but not by Hydro-Québec because of its
Art does not enlighten, it is a catalyst that helps a prepared mind
to discover enlightenment.
6Ws of TEACHING
The teaching profession, or those who instruct, coach or mentor have
been using 6Ws as a format for creating and delivering both
theoretical and practical lessons for many years.
What you are about to learn.
Why you need to know this.
When you can use this.
How you can use this.
Where you can use this.
Who can use this?
Sr. Manager, Experience Design- Remote Eligible
$35K - $78K (Glassdoor est.)
Why Work With Us
The Sr. Experience Design Manager will apply their knowledge of
experience design to meaningfully create and improve the experiences
our field employees have while they serve at Best Buy. By optimizing
the employee experience, we empower the employee to respond with
confidence and excellence at every step of our customer’s shopping
journey. This role is an advocate for employees, a creative problem
solver, and a leader who can collaborate across teams and
disciplines to influence with and without authority.
The Sr. Manager leads a team of Experience Designers embedded across
product teams. This role will work in partnership field employees,
product managers, strategists, stakeholders, and business teams
across the organization. The Sr. Manager leads and assists in
discovering, defining, and delivering experiences for our field, and
helping individuals and teams across the enterprise understand and
embrace Human-Centered Design. This includes having an understanding
of the enterprise customer and employee strategy.
International RECIPROCAL BRAND AMBASSADORS Network
We are launching a new #international network of recoprocal brand
ambassadors for startup accelerators and and #innovation leaders
today. #Leaders of #startup #accelerators from 4 countries (#USA,
#Canada, #Malaysia, #Russia) will play INNOBALL (Innovation
Brainball) #simulation #game to #synergize their capabilities,
resources, brand appeal and #social #media #marketing stratetigies.
The role of word of mounth (#WOM) form of #marketing and #brend
#ambassadors grew exponentially due to rapid growth of social media.
Our #Innompic #Planet of #Loving #Creators has enthusiastic brand
ambassadors in 20+ countries and grows happily thanks to their
passionate WOM marketing activities.
Our international network of resiprocal brand ambassadors will start
adding new members shortly.
Discover more in this article:
Brand Ambassadors - role, examples (1000ventures.com)
As a representative of the Customer Office in the organization, the
Sr. Manager, Experience Design will keep their teams accountable to
long-term strategy by way of iterative product design.
Lead, coach, and inspire a team of experience designers in in the
three core HCD Competencies: Research, Strategy, & Communication
Oversee the performance, development and growth of individual
contributors and inspire them to pursue excellence
Work with team members, peers, and cross-functional product partners
to balance workloads across individuals and teams
Build alignment and strong relationshipsI believe that Innompic
Games is a historic initiative. We need to do what we can to
preserve IG Story for the history and Digital Archaeology. with
executives, leaders, and teams across the Experience Team, and
Drive the delivery of successful product key results through the
most effective outputs (e.g. journey maps, strategic briefs, guiding
Help team members craft compelling stories that carry the experience
strategy vision through iterative product design
Set a standard of excellence in team actions, outcomes, and
Participate in an Experience Design team culture that embodies the
Best Buy values by showing respect, humility & integrity, unleashing
the power of our people, having fun while being the best, and
learning from challenge & change
Advocate for customer and employee needs in every interaction
Design and facilitate internal working sessions & meetings
2 or more years of experience in a manager role, or 8 or more years
in another experience design- or strategy-related role
(e.g.,Copywriter, Interaction Designer, Information Architect,
Visual Designer, Product Designer, etc.).
Demonstrated experience in envisioning, defining, and modeling
end-to-end, multichannel customer experiences
Demonstrated experience in helping individuals and organizations
understand and embrace Human-Centered Design
Portfolio of work that demonstrates:
knowledge and skill in experience strategy and design
generating experience insights and/or applying customer insights
identified from research and other customer signals from search,
digital, and social data
A brand ambassador is a person employed by an organization or
company to represent its brand in a positive light, helping to
increase brand awareness and sales. The brand ambassador is meant to
embody the corporate identity in appearance, demeanor, values and
ethics. The key element of brand ambassadors is their ability to
use promotional strategies that will strengthen the
customer-product-service relationship, influence a large audience to
buy and consume more.
Word-of-Mouth Marketing (WOM Marketing)
Social networks have created an effective communication channel for
word of mouth message spread. Since the word of mouth phenomenon has
a massive impact on opinion leaders' buying decisions and beliefs,
marketing sectors of companies try to focus more on effective
customers and identify those who are in the center of conversation
(Rialti et al., 2017; Pace et al., 2017; Chen et al., 2017).
According to a recent study, the word of mouth advertising can
affect the product evaluation (Mukherjee and Banerjee, 2017).
Another recent research indicates that the word of mouth advertising
affects customer loyalty (Rialti et al., 2017); and word of mouth
advertising also affects customer behavior
HELP YOUR BRAND AMBASSADORS GROW
IRBAN helps its members to share great positive experiences of
dealing with each other in order to promote outstanding
value-creation practices and inspire new partnerships.
ELECTRONIC WORD of MOUTH MARKETING
Cyberspace has provided new tools for marketers to improve the
efficiency of marketing communications and new approaches to acquire
and retain customers. Online inter-personal interaction is one of
cyberspace aspects. Individual inter-personal influence in online
environments affects customer evaluation and decisions about buying
a product or brand. Social networks have created effective
communication channels for word of mouth spread of message. Word of
mouth communication is a way to achieve a competitive advantage.
Therefore, the present study aimed to evaluate role of brand
ambassador in Electronic Word of Mouth advertising in Instagram and
Novin Charm brand. The present study investigated dimensions of
brand equity, brand awareness, brand image and Electronic Word of
Mouth advertising. Statistical population of research included
followers of official page of Novin Charm brand in Instagram social
network. Total statistical population was about 50,000 subjects from
whom 381 were selected as samples by Morgan table. According to
research results, the brand ambassador can affect the electronic
word of mouth advertising. This effectiveness can be strengthened
through creation of a brand image and increase in the brand
MUTUAL / RECIPROCAL BRAND AMBASSADORS
According to research results, the brand ambassador can affect the
electronic word of mouth ... Reciprocal transfer of brand identity
Working with Vadim Kotelnikov using INNOBALL simulation game gave
"Change 90 Initiative" new perspective and look to Canada Newcomers
challenges from different viewpoints.
For 2 days our team of 4 discussed different Anticipated Challenges
and came up with 12 Creative Solutions that will help Change 90
founder TEHART Ekasha and Faruq Khalifa to create greater first
impression, streamline business strategies and avoid blind spots.
Thanx to Dr. Michael Zelin from Innompics USA and Nasrul Hakim from
UniKL, Malaysia for involvement and support.
To conclude, INNOBALL entrepreneurial simulation game is a must for
any disruptive startup who wants to achieve greater success and
reduce failure risks.
Change Initiative 90 Startup Accelerator (Canada)
IRBAN is about sharing positive experience of dealing with other
network members in order to promote great innovative practices and
inspire new partnerships.
I wish to share my great positive experience of dealing with Tenzin
Rabgay from Bhutan. We have been collaborating since 2017. Tenzin
led the international team of MBA students at the 1st World Innompic
Games. He demonstrated outstanding altruistic leadership skills and
won Mister Innovation World award.
We are in touch since then. Today, Tenzin teaches entrepreneurship
and innovation at the Royal University of Bhutan. As a Goodwill
Ambassador of Innompic Games (Innossador), Tenzin inspires his
students to join the Innompic Planet of Loving Creators and
participate in Innompic Games.
Here is another example of IRBAN in action. Kim Peng Foo from
Singapore, a Jury member and Innossador of World Innompic Games,
wishes to visit Bhutan as soon as the pandemics permits. I put Kim
in touch with Tenzin to help him to get the most from his trip to
Bhutan. Kim will give a master class on entrepreneurship to Tenzin's
students who are looking forward to it.
Do something jointly with Tenzin, and you will be amazed by his
altruism, professionalism and agility - the three words he lives by.