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Synergize human passion and
imagination with awareness and
productivity of artificial
intelligence
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A lofty degree of
intelligence does not make genius.
Love, love, love, that
is the soul of
genius. |
Mozart |
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Companions, Not
Competitors
A human copywriter and artificial intelligence (AI)
are companions, not competitors. AI-generated
content is not memorable because it lacks an
emotional angle. Soulless It can engage those only
who love to smell artificial flowers. Yet, AI is a
great helper that can boost productivity of a human
copywriter. Human copywriters are far greater
engagers because they have heart and soul who can
talk with hearts and souls of readers. They can care
and empathize passionately.
Complementary Advantages
A human copywriter with heart and soul is an
original author, an artful creator, and a caring
engager with a personal touch.
AI is a quick and inspiring helper, first drafter,
summarizer, proofreader, and editor.
Tips for Synergizing Human and AI Core Competencies
•Invite AI to write with you, not for you. If you
delegate copywriting to soulless AI altogether the
tree of your business will wither.
•AI can create a rough first draft. A person can use
it as a seed to grow into a fruit tree creatively
and passionately.
•Use AI as a creativity booster. Give AI keywords or
a topic and ask it to generate an essay you could
edit and refine in your style and voice.
•AI can summarize lengthy blogs and research
articles quickly for you. This is a great
knowledge-hacking tool of a copywriter. You can also
use the summary-writing ability of AI to refresh or
repurpose your own old content.
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