Business Development:

Business Success Rules

The Art of Effective Competition

Creating Innovative Value. Marketing and Selling

By: Vadim Kotelnikov

Average ones compete with others. Great ones compete with themselves.

Competitive Strategies Market Leadership Effective Competing Market Leadership Winning Customers Retaining Customers Creating Customer Value Value Innovation Marketing Strategy Differentiation Strategy Positioning Customer Satisfaction Customer Service Customer Intimacy Product Innovation New-to-the-World Product Development Brand Management 22 Laws of Marketing: Attributes 22 Laws of Marketing: Extension Sustainable Competitive Advantage Sustainable Growth Strategies Corporate Capabilities Resource-based Model Innovation Systemic Innovation Technology Innovation Radical Innovation Radical vs Incremental Innovation Process Innovation Enterprise-wide Business Process Management (EBPM) Business Innovation Business Model New Business Models Vadim Kotelnikov (personal website) Fast Company COMPETITIVE STRATEGIES: Survival vs. Market Leadership Strategies


Five Ways to Survive Competition

By Prof. Peter J. Buckley, Leeds University Business School

  1. Have clear goals: Never lose sight of your ultimate objective even when the pressure is immense and the competition is gunning for you.

  2. Look at all options: One should realize that there is always more than one approach to a problem. Ensure that you evaluate all the alternatives and don't put all your eggs in one basket.

  1. Perception: Pay equal attention to those above you and below you. Be sensitive to the messages emanating from the top boss as well as those from the shopfloor.

  2. Find ways to manage stress: A stressed individual can't be quick on his feet. Be it music, yoga or watching World Cup cricket, devise your own stressbuster.

  3. Respect your business environment: Be very sensitive to cultural differences. Don't unnecessary offend people. Realize that people have different set of values in every part of the world.



Competitive Strategies

Sustainable Competitive Advantage

"The Art of War" (by Sun Tzu)

80/20 Theory of the Firm

Role of IPR in the Promotion of Competitiveness of Enterprises

Competitive War Games

Your Competing Skills

Differentiation Strategies

Developing a Differentiation Strategy: 4 Steps


10 Commandments of Positioning

Differentiating With Different Types of People

The Essence of Competition

Competition is all about value: creating it and capturing it. A fundamental rule in crafting a competitive strategy is to view competition from the other player's viewpoints.

Todays' Era of Hypercompetition

Hypercompetition is a key feature of a new economy. Not only is there more competition, there is also tougher and smarter competition. "Hypercompetition"5 is a state in which the rate of change in the competitive rules of the game are in such flux that only the most adaptive, fleet, and nimble organizations will survive.

New customers want it quicker, cheaper, and they want it their way. The fundamental quantitative and qualitative shift in competition requires organizational change on an unprecedented scale. In this new economy, competitive advantages must constantly be reinvented, and organization becomes the fundamental source of distinctive capabilities.

Your Differentiation Strategy

"What this new competition is often able to exploit is the fact that buying behavior isn't just about people and income, it's also about how dissatisfied consumers are with present alternatives."6 Choosing among multiple options is always based on differences, implicit or explicit, so you ought to differentiate in order to give the customer a reason to chose your product or service. Thus, "differentiation is one of the most important strategic and tactical activities in which companies must constantly engage. It is not discretionary."6 The concept of being unique or different is far more important today than it was ten years ago. The key to successful competing is differentiation... More

80/20 Law of Competition

80/20 Principle helps you to direct your attention where the real threat of competition exists. According to the 80/20 Principle2, over time, 80% of the market will tend to be supplied by 20% of the suppliers. But the world wouldn't rest long in the 80/20 equilibrium. There are always changes to market structure caused by competitors' innovations.

The 80/20 Theory of the Firm can also be used to break you business down into competitive segments in order to examine its profitability. A competitive segment is a part of your business where you face a different competitor, or different relative competitive positions. "Thinking about competitive segments lobs you straight at the most important way to split and think about your business".2 The most profitable segments where your company is also well positioned, and that are also attractive markets - they are growing, have high barriers to entry for new competitors, have more demand than capacity, face no threat from competing technologies, and have high bargaining power vis-a-vis customers and suppliers, – need to be grown most aggressively.

Competition Through Innovation

With the enormous competition markets today are driven by choice: your targeted customers have too many choices, all of which can be fulfilled instantly. Competition through innovation, supported by your differentiation strategy, is thus more important than price competition. If your enterprise allows itself to lag behind in the race to generate new or improved goods and services, and better ways to produce and run them, you are putting your future on the line... More

Competitive Strategy

To be successful today, your company must become competitor-oriented. You must pursue the right competitive strategy – avoid strengths of your competitors and look for week points in their positions and then launch marketing attacks against those weak points4... More

Barriers to Entry

Barriers to entry are circumstances particular to a given industry that create disadvantages for new competitors attempting to enter the market... More



Why Google+ lost competition to Facebook

Belated start, weak competitive differentiation strategy.

Having started too late, Google+ pursued a 'me-too' strategy instead of creating radically innovative and much higher user value.

=> More

  Creating Value Online Social Networks: Opportunities and Strategies Fun4Biz: Business Model Competitive Differentiation Innompics Differentiated 10 Success Lessons from Facebook Why Google+ Failed Innompic Games: Helping People Grow Vadim Kotelnikov LinkedIn Instagram Twitter The Tree of Online Success Social Netwroks: Value Created - communication, growth - by Facebook, Twitter, LinkedIn, Fun4Biz, CimJoy



Vadim Kotelnikov advice quotes

Don't treat competitors as a curse, threat them as stimuli of your innovativeness.

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo    Business e-Coach    Innompic Games icon

Mark Zuckerberg business advice quotes Facebook

Whenever any other company gets ahead of you on something that you think is strategic to you, don’t relax until you had addressed the problem.

Mark Zuckerberg




Sun Tzu: The Art of War

To win 100 victories in 100 battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.

Sun Tzu

The Art of War



  1. "Competitive Manufacturing Management", John M. Nicholas

  2. "The 80/20 Principle", Richard Koch

  3. "Extreme Management", Mark Stevens

  4. "The Power of Simplicity", Jack Trout

  5. "Hypercompetition", Richard D'Aveni

  6. "Differentiate or Die", Jack Trout with Steve Rivkin