the author of
A Whack on
the Side of the Head: How You Can Be More Creative
It's important for the
to be willing to be led astray.
CPS: The Key Things to
Keep in Mind
Convergent Phase (C phase)
The goal of the Divergent phase is to
generate as many ideas as possible.
The rules are: NO judgment or evaluation during the D phase.
Go wild and
wacky. Try to generate as many ideas as possible,
even if they are wild and thoroughly impractical, and especially if
right question or problem is at least as important as developing
solutions or ideas. The right or perfect answer to the wrong
question is why a lot of excellent systems and products fail in the
Well formulated problems are of the form:
In what ways might I / we solve /
benefit from this problem?
Problems are worded in an
Actionable form because your goal is to FIND A WAY OUT. It
does not help to formulate problems as: "Gee, this thing
sucks big time". There is no way one can move forward with
such a problem statement.
Even the most wackiest of ideas can be
turned into a practical one if you search
for the essence
of that idea.
Make sure that you have a
plan at the end.